Nékter Juice Bar has signed 18 franchise agreements in Q1, which should return 37 locations for the juice bar brand. The brand plans to grow its national footprint from 19 to 25 by 2023, and expects to grow in new and existing markets, and especially in Arizona, Arkansas, California, Illinois, Montana, Minnesota, Missouri, New Jersey, and Texas.
The brand was performing strongly at the start of the pandemic; comp stores showed positive results year-on-year as early as April 2020. 2021 enjoyed a 21 per cent revenue increase over 2020, indicating the brand has strong fundamentals.
“Nékter Juice Bar’s brand interest and stability is a narrative that is not commonplace in today’s new retail environment and that’s why franchisees interested in a wellness brand continue to turn to us,” said Steve Schulze, CEO and co-founder, Nékter Juice Bar.
“Our approach to franchising begins with giving our franchise partners ownership in the success of the brand by incorporating their on-the-ground insights into our R&D efforts and development plans. We also don’t leave our new partners on an island, assigning significant amounts of resources to new markets in terms of human capital, advertising and promotion.”
“Nékter Juice Bar has been building one of the largest nutrition-focused brands in the United States for over a decade,” said Sean Sehgal, president, CVM Inc., and a Nékter franchise partner.
“I have been a franchisee with five locations throughout the greater metropolitan Los Angeles area – with two more on the way — and have been blessed to be supported by an incredible Nékter development team. Our success has been built on simple ingredients: healthier food, great experiences for families, strong community ties, and franchisee satisfaction.
“Our brand includes an innovative and unique menu which empowers us to grow into multi-unit franchisees and be competitive. We continue to invest in new sites and are driven by the success we have enjoyed with the brand, which goes above and beyond to support us with our business model.”
