Unleashed Brands has announced the acquisition of XP League, the youth esports franchise league. This follows the recent acquisition of Class 101, the college planning franchise brand. Details of the transaction were not disclosed.
XP League is an esports league that is modeled on traditional sports leagues and youth sports organizations. Jay Melamed founded the brand in September 2020 in Raleigh, North Carolina. The brand allows anybody to join and become a coach or competitive player.
“The addition of XP League into our family of brands is exciting for us with the value of the global esports market projected to reach $2 Billion in the next year. There’s so much room for growth and product innovation into the future,” said Michael O. Browning Jr., founder and CEO of Unleashed Brands.
“We are excited to welcome Jay into our leadership team with his extensive background in business and franchising.”
This acquisition will help Unleashed Brands reach a new market.
“I am thrilled to have XP League join a brand group with such a strong vision and culture centered on reaching kids throughout their life stages as they play, learn, and grow. Our company shares so many common core values with Unleashed Brands, which made this integration an easy decision for us,” said Melamed.
“We are looking forward to our network of franchisees gaining access to benefits an independent franchisor would not have the capacity to provide. We are also looking forward to expanding our experience so that kids and their parents can see more programs in their local markets.”
Unleashed Brands will operate as the parent company for XP League, like it does its other brands, Urban Air Adventure Park, Snapology, The Little Gym, Premier Martial Arts and Class 101.
