Despite handing out the much-deserved trophies to our winners at the Global Franchise Awards 2022 a couple of months ago, we’re still riding high on their success here at Global Franchise HQ. That’s why in this issue, we’re including several of our favorite snaps taken on the night by our friends at FranchiseFilming, as well as in-depth interviews with all of the winners about why they believe they were recognized for their respective categories. Make sure to check these out from pages 13 and 20, and then watch the ceremony in its entirety.
As much as we’re looking back on memorable moments, this issue is also dedicated to the future of franchising; namely, how brands are beginning to utilize the metaverse as more than just a gimmick or undercooked marketing tool. In fact, social media giant Facebook recently committed a $10bn investment into the metaverse, which is said to create upward of 10,000 jobs across Europe over the next five years. Franchises like TRIB3 and McDonald’s have already dipped their toes into the digital realm, so it’s not ridiculous to assume we’ll see a flurry of activity soon. Want to learn more? Make sure to check out Raghav Patel’s overview from page 28.
I also got the chance to catch up with Charlie Chase recently, who many will know as the newly-appointed chair of the IFA; succeeding Catherine Monson, who occupied the position for two years in a row. If you didn’t manage to catch Charlie’s insightful (and hilarious) sit down with Shaq at this year’s IFA Annual Convention, his passion and enthusiasm certainly comes through in our interview on page 97.
And as always, you’ll find a plethora of unmissable guidance, timely news, and exciting opportunities throughout the rest of the magazine.
