Crunch Fitness has announced that the brand has reached two million members. The two-millionth member was Julie Dever, who signed up at Crunch Norwalk, Connecticut. She was met with an impromptu celebration and $2,000 worth of prizes which included a complimentary two-year membership and various gifts.
“We are proud to welcome our two-millionth member to the Crunch family,” said Jim Rowley, worldwide CEO of Crunch Fitness.
“This has been an impressive run and is a testament to all of the Crunch team members worldwide that have contributed to our continued expansion. With new acquisitions and franchise clubs in the pipeline, we can’t wait to get to three million members next.”
Crunch recently celebrated the opening of its 400th location, and is currently experiencing 30 per cent growth from pre-COVID-19 membership levels. When the brand first began to franchise, it took seven years to get to one million members, but it took less than five to reach two million
Our franchisees have been hugely instrumental in the strength and growth of the Crunch brand and have allowed us to cross this two million mark,” said Ben Midgley, CEO of Crunch franchise. “The past two years have been a challenge to the fitness industry.
“But thanks to our loyal members and the dedication of our franchisees, Crunch has led the health club industry in growth throughout the pandemic.”
