#1 Start with SWOT
ANDY DIAMOND, President, Angry Crab Shack
As the new CEO, your first task is to learn as much as possible about the company; its financial performance, staff and operations. Start with a SWOT analysis. Research market competitors. Meet with managers in the company to obtain their input. Read all the company’s training materials, paying particular attention to marketing campaigns and operational initiatives that have failed in the past, but may work today.
#2 Engage with various community members
RAY TITUS, CEO, United Franchise Group
The first thing the new CEO needs to do is research the company and completely understand the pros and cons of the business. The next step is to have as many townhall and individual meetings and interviews with staff as humanly possible. The third step is understanding and getting to know the customers, especially the key ones. Goals and strategy come later, but these steps should be first.
#3 Spend time in the business, not just on it
TY MENZIES, CEO, Lift Brands
Whether you’re promoted internally or hired externally as a new CEO, dedicate the first 30–60 days to immersing yourself in the business. Understand the customers, familiarize yourself with the products, and connect with the team at all levels. This hands-on approach will provide the insights needed to make well-informed and impactful decisions early in your leadership, setting a strong foundation for your tenure.
#4 Seek input from franchisees
CATHERINE MONSON, CEO, Propelled Brands
Start by familiarizing yourself with the brand and model and evaluate franchisee profitability. Engage with franchisees to gather their insights on what works and areas for improvement. Understand their end customers and the overall customer experience. Spend time with your team to learn about the brand and seek their input on business enhancements. Finally, understand the KPIs for your franchisees and company, and identify key success criteria for your new role.
#5 Hire people more knowledgeable than you
MIKE ROTONDO, CEO, Altitude Trampoline Park and Indoor Active Brands
As a new CEO in an unfamiliar industry, it’s impossible to master everything in 90 days. However, you can surround yourself with industry leaders, absorbing their insights to shape your brand’s long-term strategy. Remember, a good CEO is never afraid to hire people who are smarter and more knowledgeable than themselves. By leveraging their expertise, you can drive the brand’s success and innovation.
#6 Build solid foundations for success
JAMIE IZAKS, President, All Points Public Relations
Every new CEO should focus on listening and learning in their first 90 days. Understanding the company’s culture, building relationships with key stakeholders, and assessing the strengths and weaknesses of the organization are crucial. This foundation enables informed decision-making and sets the stage for impactful leadership.
