PRESSTO: Putting a Spin on Dry Cleaning | Global Franchise
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PRESSTO: Putting a Spin on Dry Cleaning

Case Study

PRESSTO: Putting a Spin on Dry Cleaning

Master franchise Pressto, a Spanish cleaning brand enjoying worldwide success

Master franchise Pressto, a Spanish cleaning brand enjoying worldwide success

Pressto is a Spanish chain of dry cleaning and laundry franchises born in 1994. It is currently present in 26 countries on five continents, with nearly 400 establishments, of which 51 are owned.

Pressto is a profitable and solid franchise and leader in its sector, which learns, adapts and reinvents itself using its 25-years’ experience, and by listening and matching its offer to new consumers’ habits and service demands. Pressto has a way of working that makes them unique, achieving satisfaction for both the end customer and their franchisees, which is one of the key reasons for the development of the brand.

Pressto, as a franchise chain, exploits the use and expansion of its worldwide recognized brand. That is why all its establishments, regardless of the country in which they are located, present a homogenized image and follow common guidelines.

Pressto’s establishments are spaces of comfort, placed in carefully-selected locations, which offer customers an enjoyable shopping experience. The concept and design of its stores and its overall image convey ideas of ​​modernity, technological development, order and cleanliness, in tune with new attitudes and new demands on services.

Pressto, in addition to the dry cleaning and laundry, offers other exclusive and differentiating services in its premises, such as Press Toke (arrangements and transformation of garments); Press Leather (cleaning of skins and leathers); Pressto Bags & Shoes (cleaning and repair of bags, shoes and accessories) and Press Matic (laundry service).

Pressto + Plus, the revolution.

Pressto + Plus is an automatic laundry establishment (with optional assisted laundry) where customers can perform the daily laundry and drying of the garments, in addition to the usual dry cleaning and garment repair services.

They are highly efficient establishments, consuming less water and energy thanks to the use of washing machines with the Smart-wave system, which controls the volume of the water depending on the weight of the clothes. Also highly efficient are the dryers with smart-iron system, the use of gas for the heating of the water and the air in the dryers and the use of led lighting.

Pressto Experience

Pressto Experience aims to go beyond the expectations of its customers and generate a positive experience, maintaining the high standards of quality and innovation, an exclusive service, completely personalized, fast and one that in being continuously improved. It response to the demands of users of the luxury market, haute couture and prêt à porter in conservation, dry cleaning, laundry and finishes are faithful to the cleaning requirements of each of the brands, and cleaning is carried out in a professional and competitive manner.

Home service

To meet the needs of customers demanding more free time in their personal lives, Pressto has developed a home service system that can be requested through the web or via the chain’s exclusive mobile app. The collection and delivery of garments is done according to the customer’s demands, and always with the highest quality final finish.

Pressto Master Franchise

Pressto has chosen the master franchise formula for its international expansion. Thus, the entrepreneur who decides to establish the brand in a given country becomes a master franchisee, a partner and responsible for the brand in that country, thanks to the agreement signed between him and the mother company.

The master franchise contract allows the franchisee to:

Have the highest quality standards, and exclusive technology and machinery.
Have a technical team at your disposal offering safe, reliable and profitable transmission of know-how.
Have an initial and ongoing advisory and support service that guarantees the direct support of the franchising company.

The master franchisee will therefore be responsible for the development of Pressto in that territory and will be able to create its own network of stores, as well as sub-franchising the concept. The initial investment required to implement a master franchise depends on the market potential in question.

10 essential reasons to become a Pressto Master Franchisee

1. Pressto is a unique, competitive, sustainable and profitable business concept, developed in all its details.
2. A worldwide successful business model with 400 establishments in 26 markets over the five continents, with a proven experience of 25 years.
3. A refreshed image of “cleaning boutique” taking care of the smallest detail, with different solutions for establishment models.
4. Nowadays, Pressto is the franchise with the largest service structure in the sector, with its own training and management systems.
5. Pressto works with the most advanced technology, being pioneers in technological development and new standardization processes.
6. A successful project developed by a specialist expert team, which is constantly seeking technological advances, and optimizations.
7. A different way of being, working and communicating that makes us a benchmark of good practices in the sector.
8. A constant commitment to adaptability and innovation, anticipating new needs and consumer habits by developing new value-added services
9. Our own information technology team that develops all digital possibilities, such as new forms of marketing.
10. A philosophy of sustainable and responsible franchising that earns customer loyalty, from unique service experience, aligned with ecological and social concerns

Characteristics of our master franchisees

Despite the fact that no previous experience in dry-cleaning is needed to join Pressto, our master franchisees have some common characteristics:

Investors (large and medium) and / or investment groups, preferably with some investment in retail.

Owners of master franchise licenses, international franchises, or local retail chains.

Promoters of shopping centers, and / or real estate projects that exploit some of their premises.

Investors or private entrepreneurs in search of new business opportunities.

Pressto is not looking for owners of dry cleaners, or companies related to the dry-cleaning sector because an initial and ongoing training is offered to all its master franchisees in order to transmit to them company know how and keep them updated. Our global support is our guarantee of success.

AT A GLANCE

Name of franchise: PRESSTO
Established: 1994
Number of franchised outlets: The franchise has 358 stores worldwide, of which there are 47 own stores and 311 franchised.
Location of units: Angola, Australia, Bulgaria, Colombia, Costa Rica, Georgia, Gibraltar, India, Indonesia, Jordan, Kazakhstan, Lebanon, Malaysia, Malta, Morocco, Mexico, Nigeria, Panama, Peru, Portugal, Qatar, Czech Republic, Dominican Republic, Spain, Singapore.
Investment range: 300.000 – 600.000 EUR.
Minimum required capital: 250.000 EUR.
URL: https://www.pressto.com/
Contact: Marta Camarero Morán, International Business Developer mcamarero@pressto.com coordinacioninternacional@pressto.com T +34 913858200 M +34 679479472

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