The World Franchise Council, an association of 47 member states, convened in Abu Dhabi to hold a week’s worth of meetings to continue ensuring best ethical practice and promoting the ever-growing industry on a global scale, hosted by the Emirates Association for Franchise Development (FAD).
The summit also coincided with the International Franchise Exhibition 2019, organized by FAD, showcasing opportunities for prospective franchisees and potential master licensees to explore franchising opportunities.
Dr. Hatem Zaki, general secretariat of the World Franchise Council, stated: “When the World Franchise Council meets up, the purpose is to ensure that the global franchising landscape continues to thrive, and we collaborate and share our expertise to benefit franchising all over the world.
“Ever since the World Franchise Council was formed, franchising has continued to thrive; particularly within member nations. Our job is to ensure the industry continues to grow ethically and that people realize the benefits of the industry, contributing to a tried and tested model.”
The meetings included updated reports on risks and implications of joint employer liability, a focus on using digital marketing and social media to attract and communicate with new and existing members, and exploring best practices in regards to governance structures within each association.
His Excellency Mohamed H. Al Muhairi, who was hosting the summit, stated: “I am proud to help drive the industry forward, not only in the UAE, both also throughout the world. We have over 100 franchise systems now in my country and we predict that this will continue to increase rapidly, as it is doing in so many parts of the world.”
