The license enables the company to grow its business through franchising its brand Buoyance Manor, in addition to operating corporate stores within China.
Urban Tea, a premier retailer of specialty teas and baked goods based in Hunan, China, received approval from the Commercial Franchise Enterprise Administration last month to seek out franchisees for growth opportunities throughout China.
Hunan Ming Yun Tang Brand Management, Urban Tea’s variable interest entity, has officially obtained a Business Franchise Enterprise license, issued by the Hunan Provincial Department of Commerce. The license enables the company to grow its business through franchising its brand Buoyance Manor, in addition to operating corporate stores within China.
The management team believes that due to Hunan MYT’s brand operation, staff, and supply chain system, coupled with its newly obtained franchise qualifications, it is well-positioned to attract potential franchisees across the country.
In addition to providing franchisees with brand publicity, store design, staff training, and standard administration services, the centralized kitchen will also provide finished products. Given the extensive collaboration with major raw material and equipment suppliers, Urban Tea believes its franchisees will always be offered supplies of the best quality at a competitive price.
Long Yi, chief executive officer of Urban Tea, said: “We are excited about expanding our brand and growing the business via franchising. This is a strong indicator that the company has ushered in a new development opportunity. There is tremendous growth potential for franchise businesses, and the strength of our brand and management; we look forward to achieving long-term, successful partnerships with our franchisees.”
Image: Buoyance Manor
