The American franchise is targeting Middle Eastern growth with this new collaboration.
Nathan’s Famous, the U.S. restaurant franchise famed for its annual hot dog-eating championships, has announced the signing of a licensing, manufacturing, and distribution agreement with the UAE-based Mezzan Holding KSC, one of the largest manufacturers and distributors of food, beverage, FMCG and pharmaceutical products in the Gulf.
This partnership solidifies Nathan’s Famous’ commitment to the Middle East with the manufacturing and distribution of Halal Nathan’s Famous products.
“We believe our partnership with Mezzan provides a wealth of advantages for the Nathan’s Famous brand in and around the Gulf region, from growth opportunity to the ability to provide quality Halal product to our fans in the region,” said James Walker, SVP, restaurants. “Through its storied history, Mezzan has worked with some of the world’s best-known consumer manufacturers to bring their products to the GCC, and we’re thrilled to add Nathan’s to the distinguished list of brands and expand our reach throughout the UAE and beyond.”
Khazan Meat Factory, a subsidiary of Mezzan Holding KSC, will produce a five-piece and an eight-piece pack of hot dogs for both retail and foodservice vendors throughout the region.
“We are very excited to be partnering with Nathan’s Famous as their distributor for the region,” said Lindsay Wakefield, commercial director Mezzan Holding. “With Nathan’s strong heritage in the U.S.A. and Mezzan’s manufacturing, marketing, and distribution footprint in the region, this partnership will allow Middle East consumers to enjoy the flavor of New York locally. Mezzan’s expertise in the region will ensure the hot dog range available locally is 100 per cent Halal to suit our local consumer needs.”
