The first two in several upcoming international partnerships have been unveiled.
Global Franchise is proud to announce the first in a series of upcoming content partnerships with franchise partners around the world, with the German Franchise Association, and the Swedish Franchise Association.
“Our intention is to create a network of partnerships with the most proactive associations,” said editor of Global Franchise, James Fell. “Here at Global Franchise, we aim to represent, report, and filter world franchising trends. The gateway to doing that is through a network of association partners; they’ll support us with content, intelligence, and analysis. Those connections will enable us to develop a granular view of some really interesting territories.”
These partnerships, represented by Torben L Broderson, CEO of the German Franchise Association, and Johan Martinsson, CEO of the Swedish Franchise Association, come hot off the heels with other associations and further partnerships ready in the pipeline to be announced by Global Franchise.
“As the main representation for quality franchises in Germany, we also address many international franchise systems that are interested in the German market,” said Broderson. “Many of them are readers and users of Global Franchise media brands. For us, this is one of the reasons for an intensive cooperation – along with our association magazine FRANCHISEconnect – and a continuous exchange.”
Johan Martinsson concurs: “Sweden has always been depending on a significant export. The board of directors of the Swedish Franchise Association have therefore decided that we should assist and support Swedish franchisors to grow internationally. In that context, we need to be more active and therefore we decided to join forces with Global Franchise magazine.”
