The provider of brand promotion technology is the first full-service agency to offer these new features.
Scorpion, a leading provider of technology and services dedicated to helping local businesses thrive, recently announced that it was the first full-service marketing agency to offer Google’s Local Services Ads booking feature — allowing its home services Google Guaranteed customers to provide easy and seamless online booking options for customers.
This new feature simplifies the booking process for Scorpion’s clients, so that they can expect increased consumer engagement and revenue.
Local Service Ads have already proven cost-efficient as users pay for leads rather than clicks. By integrating with Scorpion’s platform, its clients can monitor revenue by advertising sources, ensuring that they have the ability to adjust marketing efforts for optimal results.
“Everything we do at Scorpion is focused on keeping our local business customers at the forefront of digital marketing trends so they can maintain their competitive edge and generate new and repeat customers,” said Mikel Chertudi, chief revenue officer at Scorpion.
“This strategic partnership showcases our dedication to making that happen, and we are excited to provide our customers with new capabilities that positively impact their bottom line and the communities they serve.”
Scorpion already guides its clients through the entire Google Guaranteed qualification process, which is an essential step to utilizing Local Service Ads. As well as this support, Scorpion manages clients’ ad budgets, leads, and most importantly, adjusts and leverages their data to maximize growth and market exposure.
“As people continue to spend more time at home, we’re making it easier to book services directly with home service professionals discovered through Google Search,” said Jon Diorio, director of product management, Local Services Ads.
“This booking feature offers extraordinary value for both consumers and contractors, and we’re excited to partner with Scorpion to help bring it to our mutual customers. We look forward to continuing this partnership and witnessing the benefits it delivers to countless small and medium-sized home services providers across the country.”
