The story of Eirsen is a familiar one in home care franchising. From her personal experience in caring for her parents, the founder, a registered nurse, had a vision of providing seniors with the best possible health care – when they wanted it, where they wanted it, and how they needed it. So, she started a home care company in 1994 as a home-based business with two employees, servicing one woman, Mrs. H., who was the last surviving member of her family. Today, that original location provides service to hundreds of clients a year with approximately 150 health care workers on staff. And, from that single location, the company now has over 30 franchised locations.
Mrs. H. eventually passed away in her bed at 93 years old, eight years later than her doctor had expected and after 13 years of receiving Eirsen’s home care services. During these final years of her life, she received 24-hour care and enjoyed a good quality of life in the home she loved, with people who cared about her. Mrs. H’s story is very common – there are so many seniors who want to stay independent in the home they love for as long as they can.
Purpose and passion
That ability to make a difference to these people’s lives, while building a profitable business – to have a personally fulfilling purpose – is a common desire among Eirsen’s franchisees. Here’s what one of them, Donna Wynn, says:
“It’s great working for a company that does things for the right reasons; caring for seniors in a personalised, caring and compassionate way. I am proud to be part of this, and know that I will be successful as a result; add to this that it is a company with exceptionally high standards – marketing is very easy. What’s not to love?”
It’s not hard to learn about today’s home care challenges. Hospitals sending patients home at the earliest opportunity to release beds. Local authorities cutting back on social care provision. A means test for home care qualification that disqualifies many middle and high income seniors. For those who do qualify, the system is based on short visits that provide only basic support. And, as we look ahead, entirely privately funded home care recipients are expected to increase from 18% in 2010 to 38% in 2030. As a result, privately funded home care has already emerged as an integral part of the healthcare system for seniors.
With this rapidly growing market, seniors and their families will have increasingly higher expectations for the quality of care being provided. Quality of care can be measured by successfully meeting accreditation standards. To Eirsen, it also includes nurse oversight and management of the care. And, to really meet the seniors’ full needs, you need to offer both medical and non-medical home care services. But the real secret to providing premium home care to hundreds of clients at the same time is to maintain a personalised focus to the services provided and truly enhance clients’ quality of life. This is the hallmark quality that is Eirsen Health.
Standards of excellence
Eirsen is a company that genuinely cares about its clients and their families, the quality of its services to those clients, and its place within the broader home care community. Put in simple terms, Eirsen has high expectations of the people who represent its brand in every community that it serves. And, to maintain that brand promise across its system, it carefully selects franchisees who share this passion.
That’s where it starts. But not where it ends. Just as the company holds high the Eirsen brand promise to its clients, it holds that same high standard to the support provided to its franchisees. When you are awarded an Eirsen franchise, you are launching more than just a business; you are joining a team of experts in home health care, business development and community relations, whose goal is to support you as a franchisee and help ensure your continued success. Eirsen’s accredited system has been developed and refined over 20 years. The company takes the guesswork out of building your business and helps you excel in the crucial areas of your operations.
The bottom line is simple. If you have a strong desire to own your own business and feel a calling to look after seniors in their homes, Eirsen would love to talk to you about its franchise opportunity. tinyurl.com/GF-eirsenhealthcare
