Xponential Fitness’ new boutique brand has signed its first Australian deal, with 100 potential studios.
Rumble, an Xponential Fitness brand, has signed a master franchise deal in Australia, which allows the master franchisee to license over 100 potential Rumble studios in the country over the next five years.
The deal has been signed with Box X Operations Pty Ltd., a subsidiary of Boutique Fitness Studios Pty Ltd., who are the master franchisees for two of Xponential Fitness’ brands, CycleBar and StretchLab. Box X has already secured multiple studio deals and expects to bring four locations to the Newcastle and Sydney markets.
Former F45 franchise owners and famous entertainment duo, The Stafford Brothers, will promote and open their own Rumble studios.
“We are excited to secure another international agreement for Xponential Fitness in Australia with the Boutique Fitness Studios team,” said John Kersh, chief international development officer for Xponential Fitness.
“Australia is proving to be a major emerging market for boutique fitness, so we know Rumble will be a strong addition to the Xponential brands, CycleBar, Club Pilates and StretchLab, already sparking excitement in the market.”
“We are certain that Australians will embrace the results-oriented workout and immersive customer experience at Rumble studios,” says Matt Gordin, CEO of Boutique Fitness Studios Pty. Ltd.
“And our promotional collaboration with Matt Stafford will extend our reach as we continue to develop our network of franchise partners around Australia.”
The brand was founded in 2017 in New York City and has since expanded to a number of cities including Chicago, Los Angeles, San Francisco and many more.
Rumble was only recently acquired by Xponential Fitness in March.
