Choppaluna, fast, fresh, food-to-go and dine-in brand, has announced plans to expand its presence in the U.K. The Hero Brands-owned concept wants to build on the success of its London and Berlin openings.
“We are excited to be forging ahead with our growth plans to bring our super-delicious, healthy dining experience of guilt-free indulgence across the U.K.,” said co-founder, Nikhras Agha.
“Choppaluna will truly revolutionize the healthy eating space in the country, bringing people indulgent healthy options that fit with a fast-paced on-the-go lifestyle.
“It is particularly pleasing to forge ahead with plans to open seven new restaurants across the U.K. so quickly after the launch of our first restaurant in London Bloomsbury in October 2020, and in my hometown of Berlin last year, it’s a huge achievement for our team.
“The opportunity is truly resonating with our franchise partners within the Hero Brands group and we will work with them to explore opportunities for further expansion throughout the U.K.”
The brand has plans to open in London High Holborn in Q1 of next year, Glasgow in Q2, with locations for Edinburgh, Manchester, Oxford, Birmingham and Cambridge to be announced later next year.
“Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future,” said Athif Sarwar, CEO of Hero Brands.
“Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational experience that is shareable on their social channels.
“Choppaluna responds to this trend and we worked very closely with Nikras and Bijan to develop the brand and a proposition that truly disrupts the healthy eating space.
“Expanding across the U.K. is a huge achievement for them both and we will give them unrivaled industry expertise as they forge ahead with their growth ambitions.”
