Papa John’s International has announced the promotion of Anne Fischer to the roles of chief marketing and digital officer. In addition to her current responsibilities, Fischer will now cover brand and advertising; media and field activation; and menu strategy and product innovation, in addition to continuing to oversee customer experience. She reports to Max Wetzel, executive vice president, chief commercial officer, and will join Papa Johns executive leadership team.
“Anne’s strategic thought leadership and creativity have been essential to the success of Papa Johns digital marketing success over the past three years, so we are especially thrilled with her promotion to CMDO,” said Wetzel.
“Digital innovation continues to be an enormous long-term growth opportunity for our brand. Anne’s deep expertise in cutting-edge digital marketing, including leading our loyalty program, aggregator partnerships and our tech-enabled customer experience initiatives, brings a unique perspective and skill set to the CMDO role and will help Papa Johns continue to be a leader in our category.”
She joined Papa Johns in 2015 as a senior director of digital marketing and most recently served as senior vice president of customer experience. Fischer has spent the last seven years driving the growth of aggregator partnerships and played a significant role in doubling the brand’s loyalty program, Papa Rewards, since 2019.
“Contributing to Papa Johns transformation and return to growth has been a highlight of my career. Papa Johns has long been a digital-first brand, leveraging technology to deliver our customers the highest quality, best value pizza and food wherever and however they want to order,” said Fischer.
“Working with Max, my team and colleagues across the company, I’m very excited to continue this mission across all customer touchpoints, and help make Papa Johns the best pizza delivery company in the world.”
Before joining Papa Johns, Fischer was the marketing director at SeaWorld Parks & Entertainment, and started her career at Walt Disney World. Fischer received her B.S. from University of Central Florida and her MBA from Crummer Graduate School of Business at Rollins College.
Papa Johns recently signed a 1,000 plus store deal in China, read more here
