The fast growing French bakery chain Bagelstein is already firmly entrenched in Europe and is ‘ready for new adventures’ with new franchise partners
Signing a Master Franchising contract is like signing a wedding contract: you don’t get involved, you get committed.
It starts with a love affair and then you have to face daily life. At Bagelstein we know this well; on our walls one quote says, “Getting married for sex is like purchasing an airline company for the peanuts.”
Growing fast but safely with powerful partners in our Board, we have carefully structured our growth.
This solid structure allows important final touches to be made to a new project, and for us to deeply consider any major deployment.
Right now, the Bagelstein Family is ready for new adventures. The fast food market (€98.8 billionsin Europe), is revolutionizing and is looking for a leader. Bagelstein is ready to take that job.
Established in five countries (France, Belgium, Luxemburg, Germany, Switzerland) our growing success relies on three pillars:
1. Our communication with customers: enter a Bagelstein and you will smile, laugh, remember, get angry, even! Above all, you will understand we do not only feed our customers’ bellies but make an impression on their minds. And they loooooove it!
2. Our super fresh products: we bake everything we sell, and use only real ingredients.
No pre-mix cookie dough or frozen baked muffins: our bakers prepare and bake daily from flour, sugar, eggs, chocolate our supersize cookies, muffins, cheesecakes, banana breads and, of course, our wide range of bagels.
We believe that in times where bakers no longer bake bread, where restaurants no longer need cooks, where the only good products are frozen, the right way to go is to make everything from scratch. We make and bake everything ourselves.
Take a burger from “you know who” for instance, where the bread was baked and the meat came fresh out of the butcher’s.
Bagelstein follows this philosophy with all of our products, from cookies to brownies, cheesecakes, muffins, and our pecan pies.
Handmade, heart-made, guts-made, anything-you-want-made by us on the actual day. Come and ask our waiting line why they are waiting!
3. Not only do we deliver the bagels and pastries, but we also deliver everything you need to fill the bagels.
And guess what: it is all ready-to-use. Tomatoes are sliced, chicken is minced, lettuce is shredded, cream cheese is whipped so that NOTHING else than sales happen in a Bagelstein store.
And this directly affects your bottom line. In a Bagelstein store there is no cold storage, no freezer, no oven, no vacuum, only a toaster and a display salad bar for ingredients.
This means you can easily open in small stores and save money (the price of a square meter in London !!!). And as you need less initial investment, you can open more than one store.
Clay walls, antique European farmwood boards, subway stations-like tiles, painted slates indicating our menus, there can be no doubt, you have found your way to Bagelstein. Our venues are just like our concept: UNIQUE.
While your eyes are caught up by a multitude of things to read and discover, the surroundings are warm, abundant, and opulent.
We have designed these venues paying attention to each and every detail, and it is those details that really make a difference.
Bagelstein franchisees are neither bakers nor cooks: they are business managers facing the reality of managing staff, margins and customer relations. We have a deal: they take care of their customers and we take care of the food.
All-day customers
Moreover, as we are our own bakers, we can be very flexible. We bake different sizes of bagels (from mini to giga) and different colours (can you imagine green Bagels for St Patrick’s day?).
So that your business is not only coming from people coming into a store but can also be sourced outside the store from people wanting catering for events.
In addition, our menu satisfies all-day customers from breakfast to dinner. Who is happy to have a coffee in a famous pizza chain? Or who wants to have lunch in a famous coffee chain? We deal with customers all day, as we offer both sweet and salted homemade products.
In order to ruling his store, a Bagelstein manager relies on powerful and homemade IT support that helps daily to monitor the margins, the staff, opening hours and selling prices.
Our business plans have the delightful special feature of being able to set up our break-over point and estimate our risks.
Our financial independence is an opportunity for our global development and shows our willingness to evolve and to build our own global network.
Arriving in a new city is always a new challenge but it is one which we face with appropriate assets and cash resources.
Our concern for the details is as strong as our ambition, and our ambition is as heavy as the flower bags carried daily into our baking centers.
And as we know how tough the job of a lonely entrepreneur is, we are always on hand to assist and help our franchisees. After all, they represent what is most important in our eyes: our Bagelstein brand.
When you are married with someone, you are always here for him or for her. Indefinitely.
AT A GLANCE
Name of franchise: Bagelstein
Established: 2012
Number of franchised outlets: 103
Location of units: France, Belgium, Luxembourg, Switzerland
Investment range: 100k-150k per unit
Minimum required capital: 40k/unit
URL: www.bagelstein.com
Contact: (email and/or phone) thierry@bagelstein.com +33 388 220 800
