Invest in a superior retail franchise and partner with a global design brand, as a Multi-Unit Franchise Partner
BoConcept is a global retail lifestyle franchise, with over 300 stores in 65 countries, offering very attractive multi-unit investment opportunities globally
The BoConcept story started back in 1952 as a furniture manufacturer in Herning, Denmark. The first BoConcept brand store opened in Paris in 1993 and 25 years later there are over 300 stores in 65 countries, offering premium quality interior design to the cosmopolitan-minded customer.
BoConcept has an ambitious plan to more than double the global number of stores to 600+ over the next few years and lists Europe and the USA as priority markets, so investors and entrepreneurs have the exciting opportunity to join this expanding brand as Multi-Unit Franchise Partners.
A superior franchise option
BoConcept as a brand is globally renowned for its style and quality at a fair price. Becoming a BoConcept Franchise Partner means joining the ranks of a successful, stylish and profitable organisation. With over 15,000,000 website visitors and 5,000,000 in-store visitors per year, Franchisees partner with a brand and company they can take pride in and find success with.
By customising and designing furniture and accessories according to the needs and dreams of their customers, BoConcept appeals to the cosmopolitan-minded.By focusing on functional and customizable furniture, BoConcept has created an approachable, fashionable, trusted and customer focused brand.
On top of this customer focus, BoConcept is passionate about facilitating the best possible experience for its Franchise Partners. Becoming a BoConcept franchisee means joining a team of equals, with the support of a solid franchisor. By collaborating with world-renowned designers, BoConcept continuously cultivates brand credibility and integrity, another huge benefit for its many successful Franchise Partners.
BoConcept offers a personalized Interior Design Service, with complimentary systems and furniture customisation options that allow Franchise Partners to provide additional services to their local customers. BoConcept has also a growing B2B sales channel with dedicated products and furniture options for the Contract area, covering Residential, Office and Hospitality. This is another extra revenue business area for the Franchise Partners. BoConcept is an award-winning Franchise with a proven, profitable business model that generates quick cash flow, ideal for its Franchise Partners and their expansion plans.
These numerous benefits offered to the Franchise Partners, combined with the superior customer experience and the outstanding reputation of the brand around the world, make BoConcept a superior choice in retail franchises.
Support of a global brand
Franchise Partners are provided with world class support, training and programs to ensure their continued success.
An experienced Marketing team supports and advises Franchise Partners in all communication aspects as well as provides all the international, national and local materials required to efficiently generate in-store traffic, including catalogues, flyers, in-store materials, advertisements, direct mails, social media content, press releases and much more.
BoConcept’s dedicated Store Opening team is responsible for supporting Franchise Partners in a wide range of aspects when opening a new BoConcept store: Location Managers help to find and negotiate the best store location; Store Designers, design the most effective store layouts for the available spaces; Project Managers help with the build-up of the new stores; the Opening Support team assists the Franchise Partners in warehouse set up, store routines and much more, to help stores perform from Day One.
The BoConcept IT system supports the processes in the stores by making administration, reporting and performance evaluation easier to access and work with. In addition to this, supply chain management and benchmarking are streamlined throughout the chain, with logistics and performance improvements as a result.
Wanted: Multi-Unit Franchise Partners to expand globally
BoConcept is looking for Multi-Unit Franchise Partners globally, with the intention and capacity to invest in several stores within an agreed geographic area. Investors or business owners willing to diversify their portfolio, as well as existing furniture retailers, are invited to contact BoConcept to discuss investment possibilities.
Sales and management experience, together with a willingness to lead, delegate and motivate are recommended as a good foundation for running a BoConcept store. Retail experience and a passion for design and style can be an interesting plus.
The start-up investment level for each BoConcept store starts in 500.000 €, depending on size and location, which includes a Franchise Fee of 25.000 €. Ideal candidates possess access to liquid funds of over 500.000 € and Net Worth exceeding 1,5 Million €, to be able to commit to an ambitious store development plan.
What our Franchise Partners say:
Mireille Baumgart BoConcept Franchise Partner in London, with eight stores
“BoConcept is one of the top brands in the furniture industry worldwide and the major player in the segment selected. The ongoing support at BoConcept is outstanding, and there is always somebody to turn to for advice on how to make the venture even more successful. We have now 8 successful stores in greater London and plans to open several more in a few years, so this is definitely a success case!”
Carlos Salamanovitz I BoConcept Franchise Partner since 2017, with seven stores in USA & Mexico
“BoConcept is a proven brand and a business with amazing opportunities and potential. We have been developing very fast, with already 6 stores and more to come briefly. I am extremely happy with our success so far and proud to be part of this great family.”
Hans Seemann I BoConcept Franchise Partner since 2011, with four stores in Spain
“BoConcept as a brand and business model is simple to understand. Everything is very well planned, consistent and aligned. It can really be a profitable business if you follow their guidance and do the right things. It’s really easy to work with BoConcept. It is very transparent, very loyal, very honest.”
BoConcept is also expanding strongly around the world, with several attractive Multi-Unit franchise opportunities throughout Europe, so investors and entrepreneurs interested are welcome to get in touch to discuss investment possibilities.
For more information:
www.boconcept.com/franchise | franchise@boconcept.com
AT A GLANCE
Name of franchise: BoConcept
Established: 1952
Number of franchised outlets: 325
Location of units: Stores in 65 countries around the world
Investment range: 350.000 € – 650.000 € per store
Minimum required capital: access to liquid funds over 500.000 €; Net worth over 1.5 Million € (for a Multi-Unit development plan)
URL: boconcept.com/franchise
Contact: franchise@boconcept.com
