Partner with the real restauranteurs behind Bella Italia, Las Iguanas and Café Rouge, this dynamic group is expanding globally
We are one of the largest restaurant groups in the UK, employing a team of over 7,700 in both branded and one-off concepts, across high street, leisure parks and within concessions environments. Spanning almost 300 restaurants across our portfolio, our brands are now finding new homes across the globe. Under franchise agreements, we will be expanding our footprint to bring our award-winning designs, food and service to new markets. Our franchise partners in the Middle East, South Africa, Asia and Europe are working with us to open upwards of 15 new restaurants during the next 12 months, and now we are selectively looking for new relationships to expand our horizons.
“We are pleased to have the opportunity to invite like-minded partners, who share our values, and the passion for what we do, to become part of the Casual Dining Group” Steve Richards, CEO
Proven processes with a people perspective
Our key strengths are the breadth of our portfolio and the support we offer our partners. Whether it be the timeless French charm of Café Rouge, Britain’s best loved all-day French bistro, the family orientated genuine Italian warmth of Bella Italia or cocktails and Latin American tapas in Las Iguanas, our dedicated franchise team are there to ensure that your franchised business operates as successfully as our own – from a customer perspective as well as a financial one.
Our systems and procedures are our recipe to success, and our franchise model gives you the same robust set of safeguards and support that has made our brands among the best in the UK.
Strong Reasons to Choose Casual Dining Group
* Site selection and guidance
* Full technical manuals for the design and build process
* Menu supply, localisation and supply chain assistance
* State of the art on-line operations portals
* Pre-opening training in our own estate of training sites
* Full pre- and post opening support with our team on-site
* On-going reviews covering standards, marketing and food and health and safety
Our franchise selection process is simple, but we always seek those in well capitalised businesses, with the willingness and capital to invest for periods of 3-5 years. We always look for partners who share our values, and prefer those with relevant casual dining experience. Our restaurants are challenging, yet rewarding to run, and offer lucrative financial returns on investment. As a minimum, we expect our partners to sign up to a commitment of five restaurants or more, but in return we offer a full support network to guide you along the way.
Highlights from our current business portfolio
• State-of-the-art research and development kitchen in our Euston office, putting food at the heart of the business
• Long standing partnership with Alain Ducasse Enterprises covering training and consultancy
• Award-winning employer, with awards from Heathrow for our training and mentoring programs in 2015 and 2016, Investors in People Gold accredited
• Award-winning menus, achieving industry accolades in 2015, 2016 and 2017
LAS IGUANAS
Home to the flavours of Mexico, Brazil and beyond, Las Iguanas is famous for its authentic and fresh South American dishes and range of premium cocktails and mocktails. The vibrant brand started in the UK back in 1991, and has grown to over 55 sites; all with an ever-loyal army of amigos. The design draws on the colour palette of the tropics, and attracts a wide range of customers, though its core demographic is 25-35, with a slight female bias.
BELLA ITALIA
At Bella Italia, we find tradition and we treasure it. We’re passionate about bringing our customers a true taste of Italy, so they can experience the love, food, and magic of this amazing country first-hand in our restaurants. Our contemporary design, all day Italian menu, and warm & welcoming personality combine to prove a winning formula for an ever-growing army of loyal customers. With over 100 restaurants, and more opening all the time, we’re familiar and loved – with each visit ending with a massive smile!
CAFÉ ROUGE
Café Rouge was launched in London back in 1989. Today, Café Rouge is the only established Nationwide French casual dining brand in the UK. Now with over 90 restaurants in the UK, the brand serves six million meals each year. Unique in covering all day parts, Café Rouge combines the very best examples of classic bistro cuisine, wine and coffee in beautifully designed restaurants. Each restaurant is a bit different and will always have a personal touch inspired by its location. Heritage shopfront and traditional canopies welcome customers and rich colour tones are used inside with quality dark timber finishes to floors, tables and bar.
GET IN TOUCH
For more information contact:
Richard.downs@casualdininggroup.com
Take a look at our brands:
bellaitalia.co.uk
caferouge.com
iguanas.co.uk
AT A GLANCE
Name of franchise: Bella Italia, Café Rouge, Las Iguanas
Established: 1977, 1989, 1991
Number of franchised outlets: Approaching 300 equity stores in the UK, across all brands. Bella Italia, India and Belgo London are already operating successfully under franchise, with circa 15 further franchised restaurants due to open in Saudi Arabia, South Africa, Ireland and the UK in 2018, under the Café Rouge, Bella Italia and Las Iguanas brands
Location of units: Franchise units in UK, Saudi Arabia and India
Investment range: £700 to £900k
Minimum required capital: £350k
URL: http://cdgfranchising.com
Contact: Richard Downs +44 (0)20 7121 3200 M +44 (0)7920 586 036
