CAVAVIN has been a French success story for 32 years. This story started in 1985 when Michel Bourel, founder and current chairman of CAVAVIN, single-handedly opened his first cellar.
Through the pooling of purchases he organized, and thanks to the logistic platform that he developed, he was soon associated with other cellar owners. The company and all CAVAVIN cellar franchisees share a strong spirit of entrepreneurship and have common strengths thanks to CAVAVIN’s franchise logistic and purchasing power.
CAVAVIN ‘s 150+ suppliers in wine and spirits are loyal partners, and CAVAVIN is usually these supplier’s best client. Suppliers are selected for their exclusive and authentic products. CAVAVIN brings to its franchisees a wide range of products covering the entire price spectrum and all customer tastes, from really affordable items (super quality/price ratio) to premium products. Depending on each cellar positioning and customer portfolio, we fine-tune the selection of products to fit their customer base.
In addition to the usual portfolio of French and world class wines, CAVAVIN is also open-minded when it comes to discussing customization to match local habits, (a percentage of local wines can be negotiated in addition to CAVAVIN’s offers). The other key success factors of the concept are based on a consumer-friendly and easy-to-understand shop concept, and high end presentation.
With over 150 stores, CAVAVIN is the French leader in wine cellar franchise. As an internationally expanding brand, we are looking for partners who share our values and spirit of business. As a CAVAVIN master-franchisee, you will receive all the support and expertise you need.
- FULL SUPPORT AND TRAINING Training sessions to master both wine knowledge (ranges and all upstream supply chain) and day-to-day operational organization. A qualified support team will help you set up your first cellar and train your staff. The dedicated head office support team will always be available to address any issue you may have, and will be on-hand for the entire term of development.
- PROVEN SUPPLY CHAIN CAVAVIN has over 30 years’ experience in cost efficiency. We will carefully fine-tune a full supply chain solution for every market you want to target.
- OPERATIONAL SUPPORT You will be supplied with tools to increase your efficiency, both before and after store opening.
- A SET-UP CONSULTANT CAVAVIN will ensure you have full support from their key specialists throughout the development process.
- MARKETING EXPERTISE The brand has an extensive catalogue of marketing programs and will help support you.
Our French ratio for a single unit retail store is:
– Year 3 reachable turnover of €1,000,000 if three efficient persons and with a delivery service
– A 30-40% growth margin (based on French competitive market).
For a master franchisee the profitability including distribution margin is at least at the same level.
For further information please contact Olivier Mermuys, Head of International Development at o.mermuys@cavavin.eu
