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Döner Shack, the fast-casual kebab concept, is one brand that is already proving to be a recipe for success. It has shown its strength in times of adversity and is now set to revolutionize the kebab industry in the U.K. and globally. Launched in England in 2019, with the most innovative systems and best-tasting products, the franchise has grown with two new sites since November 2020 serving unrivaled and ethically sourced ingredients with the convenience, taste and speed that customers desire.
Founders Sanjeev Sanghera and Laura Bruce are the driving forces behind this fast-casual experience. They have an ambitious vision to become the number one kebab franchise brand worldwide by providing unrivaled products with the convenience and speed that customers crave. Ranked in the top 40 fastest-growing brands in the U.K. by smallbusiness.co.uk, the duo is already making a strong impression. They anticipate being in every major city in the U.K. by 2023 and are also looking to grow the business internationally.
“Döner Shack is all about generating memorable customer experiences that produce customer loyalty, delivering engaging experiences that drive a connection to our brand at every touchpoint. In creating this new fast-casual concept and delivering the high service levels and support for our customers, I really believe we have created a unique offering in the food industry with the perfect formula for success.”
Recipe for success
The pandemic-driven boost in demand for takeout and delivery food has prompted wider and faster development. Döner Shack’s multiunit franchisees have ambitious plans to scale up the business and open between 10 and 15 new outlets this year, whilst creating hundreds of jobs. Flagship locations due to launch later this year include Scotland and London, with many more in the pipeline.
“We’ve enjoyed incredible success in our U.K. venues, and we intend to replicate the same experience by bringing a new generation of street food to every location where we open a new site. We’re excited to have introduced a flavorful and incredibly convenient food concept that strongly rivals the oversaturated burger and pizza market. Combined with our exceptional tasting meats, freshly baked breads, signature sauces and noteworthy vegan options, that are all of the highest quality, we have identified a gap in the market for our franchise.
“We are evolving into a multi-site franchise business with big plans for the future and understand that now more than ever, people don’t want to compromise when it comes to quality, taste and their dining experience.”
One step ahead
Döner Shack is a highly systemized, simple, and easily scalable business model. It is pioneering in its innovation and technology and is one of the most fashionable and profitable fast-casual concepts in the food industry. The network of multi-unit franchise partners is growing in the U.K. and rapidly gaining a valuable reputation as one of the leading franchise brands in the fast-casual restaurant sector.
The brand’s knowledge and expertise of the latest technological trends and developments is evident by it being the first kebab restaurant in the U.K. to introduce robotics and advanced operating procedures to prepare the food in its kitchens. They have also made sure that the restaurant operations are easily adaptable, such as Epos Systems, that are readily available in America, to create a seamless transition for global markets.
The franchisor is constantly driving toward greater efficiency in its restaurants and to ensure its speed of service is best in class, as well as creating a safe and simple place to work. Delivering good food is always objective number one at the franchise, but ensuring convenience and efficiency is a close second.
“We live for innovation in all aspects of the business and our commitment to have the most robust and efficient systems in our industry has led to some genre-defining introductions, including a digital integration within our store designs and mobile technology. We also recently developed a new loyalty app and a click and collect system, which gives customers a seamless ordering experience whether they are dining in, collecting a takeout or ordering a delivery online.”
Global footprint
With the demand for new food concepts and a strong proven business model, Döner Shack is now looking to expand to other territories across the pond. International franchising is something the founders have had as a goal for a long time, but before they progress their plans, it was important they had the fundamentals in place in the U.K. sites. By building a strong foundation, they can be confident to deliver the Döner Shack experience anywhere in the world.
“We are currently in collaboration with a number of American franchise professionals to develop and identify the core markets where we can open franchised outlets. Subject to this success, we will then look to roll out the brand across America and then into Canada. The U.S.A. offers a huge opportunity for Döner Shack, and we are really excited to be putting an international foot forward now. It is our responsibility to be conscientious and make sure that we make it a good place for the brand internationally. The Middle East and Asia are also on our radar in the near future, and we are now exploring these areas to see if it is viable to expand into these countries too.”
Investing in your future
Döner Shack is a brand with robust operational systems, authentic recipes, innovative and targeted marketing strategies, a strong financial model and a long-term growth strategy. Franchisees can build their own highly successful and profitable businesses which are simple, scalable and efficient, whether that be single or multiple restaurants.
A Döner Shack franchise is about a growing team, a growing vision and an ever-increasing appetite to be the leading brand globally. It’s about remarkable products, great service and most of all inspiring people who want a long-term partnership with a successful food franchise with ambitions. It’s an opportunity not to be missed!
At a Glance Döner Shack
Established: 2017
Number of franchised outlets: 4 (100 plus signed development agreements)
Location of units: U.K.
Investment range: $450,000 – $1.3m
Minimum required capital: $250,000
Contact: franchise@donershack.com
