EAST COAT WINGS: These Wings Are Taking Off | Global Franchise
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EAST COAT WINGS: These Wings Are Taking Off

Case Study

EAST COAT WINGS: These Wings Are Taking Off


The fast-growing East Coast Wings is offering partnering opportunities to operators in a number of locations

East Coast Wings + Grill is a fast-growing, casual, family dining franchise that puts the spotlight on buffalo wings. This North Carolina-based comfort dining franchise with an emphasis on buffalo wings and craft beer is soaring through 2017, impressing consumer and investor palates alike. It’s expanding fast too, offering attractive opportunities for multi-unit operators. The company offers these operators an attractive investment opportunity centered upon unit-level economics to support both operations and expansion. Achieving same store sales increase in Q1 2017, the brand additionally experienced an average unit level EBITDA of 18.3 percent in 2016.

East Coast Wings + Grill recently added to its pipeline of new markets by signing agreements to open locations in Indian Trails, NC and Myrtle Beach, SC. With more than 60 locations currently operating or in various stages of development, East Coast Wings + Grill plans to open 10 additional locations by 2018. Specifically, the franchise is looking to partner with multi-unit operators to expand its national footprint in Florida, Georgia, Kentucky, North Carolina, Pennsylvania, South Carolina, Tennessee and Virginia.

New stores

Additionally, East Coast Wings + Grill opened two new stores in Burlington, NC and Bartlett, Tenn., which both implemented the chain’s recent brand refresh. Dubbed East Coast Wings + Grill 2.0, the refresh debuted in January 2017 and includes a new logo and menu items, as well as revamped interior. Upon entering new locations, guests can expect a more rustic and industrial styled space appealing to both the brand’s current customer base, as well as younger millennials.

East Coast Wings + Grill caters to chicken wing lovers by offering dozens of varying chicken wing flavors that can be paired with nine heat intensities—resulting in hundreds of delicious choices. The extensive menu also includes salads, wraps, sandwiches, burgers and more – all using fresh ingredients.

“We’re ecstatic to see positive same store sales growth in the first quarter of 2017 even while combating traditional restaurant growth pressures,” said Sam Ballas, CEO & President of East Coast Wings + Grill. “With our restructured development division and launch of East Coast Wings + Grill 2.0, our recent growth and the increase of our franchisee candidate pipeline comes as no surprise. Our business model provides sustainable industry-leading unit-level economics, as well as a first-class franchise model support team. This mixed with fantastic food made with only fresh ingredients and a revamped experience provides our brand with the perfect recipe for success.”
For information about East Coast Wings + Grill franchise opportunities, contact (800) 381-3802, email brett@eastcoastwings.com or visit www.eastcoastwingsfranchise.com.

AT A GLANCE

NAME OF FRANCHISE: East Coast Wings + Grill
ESTABLISHED: 1995, Franchising Since 2004
NUMBER OF FRANCHISED OUTLETS: 38 locations currently operating
LOCATION OF UNITS: ECWG is based in North Carolina and has locations in Florida, Georgia, North Carolina, Pennsylvania, South Carolina, Tennessee and Texas
INVESTMENT RANGE: $600,000 – $1,100,000
MINIMUM REQUIRED CAPITAL:
Net-worth requirement: $425,000; Liquid Cash Requirement: $150,000
URL: http://www.eastcoastwings.com/
CONTACT: (EMAIL AND/OR PHONE): Brett Larrabee, brett@eastcoastwings.com

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