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Founded in Taiwan in 2006, Gong cha’s strong roots have established a firm foundation for its growth. In 2021, Gong cha opened 244 new stores to finish the year with 1,650 stores globally and become the only bubble tea brand to make it onto Franchise Times’ Top 400.
This year is shaping up to be an even more fantastic growth year for the brand. Gong cha kicked off 2022 with the honor of being ranked #1 in the Tea category in Entrepreneur Magazine’s prestigious Franchise 500 List! The world’s first, and most comprehensive franchise ranking recognized Gong cha for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.
In January, Gong cha continued its growth by welcoming two new territory partners in Europe: Belgium and Portugal. There is so much growth potential ahead for both the Gong cha brand and its partners, and the brand is actively seeking driven and goal-oriented entrepreneurs to join the team to expand the European market.
“We are seeing a real thirst across Europe for a premium bubble tea operator. The lines at our stores are proof that our customers love our product,” says James Sollars, COO at Gong cha EMEA. “Our operational team, proven systems, along with the quality and variety of our drinks make us the first choice for franchisees looking for a bubble tea franchise in Europe.”
Booming demand for bubble tea across europe
Millennials and Gen Z consumer groups are driving demand for the bubble tea segment. A $2bn business in 2020, the bubble tea industry is expected to hit a whopping $4.3bn worldwide by 2027. In Europe, 229 thousand tonnes of tea was consumed in 2015 representing 4.6 per cent of the total global tea consumption.
Gong cha’s quality and branding, along with its fully customizable menu offering over 600 combinations of premium quality drinks, have uniquely positioned the company to satisfy the taste of European markets. As the thirst for bubble tea in the European market grows significantly, Gong cha and its partners are ready to serve the countless guests who crave premium bubble tea.
Constantly evolving support
Streamlined operational management, a well-designed supply chain and excellent marketing support are key factors in driving Gong cha’s franchisee support system through years of global success. Gong cha is proud to have recently launched a new sub franchisee marketing program for Europe, a system set to provide substantial support and guidance for future master franchisees, and significantly boost development and growth in their markets.
With eight other European countries in discussion with Gong cha today, now is the time to jump in and join the thriving bubble tea sensation. Gong cha seeks passion, honesty and transparency in franchisees, with whom they can build strong partnerships and successful businesses. If this describes you, and you are ready to open your own European market, get in touch and secure your place now.
At a Glance Gong cha
Year established: 2006
Number of franchised outlets: Over 1,650
Location of units: 24 territories
Investment range: $150,000 – $500,000
Minimum required capital: $1m
Contact: franchiseinfo@gong-cha.com
