Content Partnership*
The bfa’s flagship SUPERBRAND event, in partnership with Barclays, is returning on 15 June 2022.
This high-impact event is your gateway to international franchising expansion, featuring a truly global agenda. This really is an ideal informative and established interactive learning platform for established brands both in the U.K., and those abroad that are looking to enter the U.K. market.
Stevie Borthwick, head of franchise at Barclays UK, notes, “At Barclays we believe franchises play a vital role in supporting the local economy through job creation and the payment of taxes. Not only does it promote entrepreneurship, but it reduces the risk of failure too. With this in mind, we are extremely proud to be continuing our commitment to supporting the franchise community by sponsoring the bfa’s upcoming SUPERBRAND event in London. Whether you’re a franchisor or franchisee, having industry knowledge and experience is vital to make the most of new opportunities. The bfa’s ambition and dedication to upskill both franchisors and franchisees whilst providing opportunities to network and grow, makes this event truly worthwhile and useful to anyone looking to move forward in their franchising journey.”
The day’s proceedings
This event aims to expand the franchising journey through targeted sessions for the following audiences in the morning sessions:
SUPERBRAND – designed for U.K. franchisors looking to expand their operations and take it to the next level. Focusing on growing existing franchisee profitability, brand acquisition and developing new products or services to really supercharge the business.
U.K. developer – ideal for international franchisors looking at entering or upscaling in the U.K. It also focuses on sustaining the network, as well as why the UK is a great entry proposition and exploring what potential franchise partners want.
International expansion – geared towards master franchising with next steps on research and wider analysis on geographical expansion, your further team development and all of the practical steps, such as legal considerations, that you will need to consider.
A word from the CEO and sponsors
Richard Davies, advertising director for Global Franchise, said, “Global Franchise is proud to be a media partner for the bfa’s upcoming SUPERBRAND event, especially considering the pedigree and professionalism that the bfa is associated with.
Pip Wilkins, CEO of the bfa, stated, “It is great to see our SUPERBRAND event returning once more, supercharged and ready to give you all the insight you need to expand your business horizons into the international arena. SUPERBRAND really is the place you need to be to better understand how to further develop and expand your brand and wider franchise operation into new and existing markets. All sessions are structured to give key take-away value for you and your business and provide the opportunity to network and learn from others.”
At a Glance SUPERBRAND
Where: IET London, 2 Savoy Place, WC2R 0BL
When: 15/06/2022
Contact: events@thebfa.org
Price: £135 + VAT
