This fitness concept stands out for its use of game-changing techniques and technology
HOTWORX has exploded onto the fitness scene with the introduction of the first ever 24 hour infrared fitness studio concept. The studio offers multiple infrared saunas that allow customers to workout in groups of three, to virtually instructed programming.
They have over 10 different workout types to offer their clients including hybrid forms of isometrics as well as HIIT sessions. Customers are flocking to the doors of every new studio that they open.
The first location opened on February 13, 2017 as a concept studio and it was an immediate hit. Since that time almost 200 new franchise locations have been sold and are now in various stages of development. The company is now opening a new location every four to five days.
With the goal to “give customers more workout in less time,” Stephen Smith, the company’s CEO, developed a fitness concept that offers a variety of 30-minute Pilates, hot yoga, isometric and high intensity interval training classes in an infrared sauna setting open 24 hours a day.
“We use Virtual Instructors to lead each workout session allowing for a minimal staff which is great for profitability,” says Smith.
Smith was originally concerned that people would discount the value because it’s virtual, but in reality they don’t. “Members love it because they know classes start on time, it’s a small group setting and they maximize their workout time.”
The HOTWORX® fitness method was created for users to experience the many benefits of infrared heat absorption, while completing a 30-minute isometric workout or 15-min High Intensity Interval Training (HIIT) session.
HOTWORX® calls this 3D Training™ because of the use of (1) exercise combined with (2) heat and (3) infrared energy.
As the infrared energy and heat penetrates the cells of your body increasing your metabolism and causing you to sweat, the isometric postures further accelerate detoxification by physically squeezing out and removing the toxins from your organs through muscle contraction.
The results that users achieve make HOTWORX® one of the most efficient 30-minute workout and detox programs in the fitness and beauty industry.
The company has always held a focus on providing the most efficient workouts possible through the use of infrared but never really wanted to create another trite and esoteric mission statement like the ones that are held by so many other companies.
HOTWORX has always marched to the beat of its own drummer. Smith says that the company just sort of evolved into, and then staked a claim to its “de facto” mission statement for the customers which is simply, More Workout, Less Time!™ There are two patents pending for the HOTWORX® fitness sauna.
HOTWORX® developed the 3D Training Method™ which uses three elements to manipulate the workout environment to accelerate fitness results. These elements include:
HEAT– When your core body temperature rises, there is an anabolic effect that speeds up your metabolism. Another heated workout advantage is that less time is required for warm ups in a heated studio.
INFRARED Infrared energy has the effect of strengthening and activating the regenerative processes in the human body. This is why workouts in an infrared energy environment can help to accelerate workout recovery.
EXERCISE Two forms of exercise work very well inside of the HOTWORX® infrared sauna- Isometrics and HIIT.
With isometrics, a variety of methods can be used, such as yoga and Pilates. With HIIT (High Intensity Interval Training), a short 15-minute routine with a cycle or row will provide just the right amount of workout results when combined with heat and infrared energy.
The patent-pending HOTWORX® unit was designed as a 63 square foot, modular infrared sauna to allow for 30-minute, small group, hot exercise sessions. The screen inside the unit is equipped with a proprietary software and delivers a variety of virtually instructed workout videos.
Smith is quick to assert, “the HOTWORX® franchise business model is novel and there are no other fitness centers in the world that provide the same concept.”
Below are a few more of the concept highlights:
HOTWORX® utilizes mobile app entry (no key fob necessary) digital 24-hour access to infrared fitness (first ever to offer hot yoga 24/7) which creates significant value for HOTWORX® studio members by increasing the opportunity for them to achieve their fitness goals.
HOTWORX® developed proprietary Virtual Instructor (VI) Software which significantly reduces the labor cost of traditional fitness studios through the use of technology.
A certified Virtual Instructor guides users through each HOTWORX® session, providing a consistent workout experience so that business owners and members can depend on the trainer staff to show up on time and with high energy to keep user motivation levels high.
The typical HOTWORX® studio maximizes revenue potential with a workout schedule that allows for a capacity of up to 554 small group training sessions per day, and with ten 3-person infrared saunas operating 24 hours a day, HOTWORX® franchisees can offer a total of 1,570 individual sessions every day!
The company developed a proprietary mobile app for members that captures and records the total amount of calories burned during and after each HOTWORX® session. HOTWORX® studio members are motivated to participate in the revolving 90-Day Burn Off Challenge and the annual World Online Burn Off Championship.
HOTWORX® franchisees benefit from the positive impact the Burn Off App has on membership retention and also the recruitment of new members.
The HOTWORX management team benefits from many years of experience in both franchising and membership sales.
Over 20 highly skilled franchise executives support the system with a substantial level of expertise. With this depth in management, the brand has now launched a search for qualified business professionals and investors who want to participate in the worldwide expansion of this highly unique and proven fitness concept.
Master franchise groups for select countries are now being actively recruited by the company. One of the HOTWORX slogans is, “Join the Burnoff Movement”, which is an obvious play on the exceptional calorie burn and one hour calorie after-burn that members track through the company’s Burnoff APP. Keep an eye on this rapidly-expanding fitness franchise.
AT A GLANCE
Name of Franchise: HOTWORX®
Established: 2017
Number of Franchised Outlets: 35 Open, 2 Corporate Units Open, 192 Units in Development
Location of Units: United States- Alabama, Arkansas, California, Colorado, Florida, Georgia, Indiana, Iowa, Kansas, Kentucky, Nebraska, New Jersey, Louisiana, Mississippi, North Carolina, Oklahoma, Tennessee, Texas; International: Ireland
Investment Range Single Unit: $148,500-$333,690 USD
Minimum required capital for Single Unit: $60,000 USD
URL: HOTWORX.net/franchising
Contact: International Franchise Development- Valentina Yazykova (valentina@hotworx.net); United States Franchise Development- Nancy Price (nancy@hotworx.net)
