Offering members high intensity interval training in an infrared sauna setting gives HOTWORX an unbeatable USP
With the goal to “give customers more workout in less time,” Stephen Smith developed a fitness concept that offers a variety of 30-minute Pilates, hot yoga, isometric and high intensity interval training classes in an infrared sauna setting open 24 hours a day. “We use Virtual Instructors to lead each workout session which allows for a minimal staff which is great for profitability,” says Smith.
Smith was originally concerned that people would discount the value because it’s virtual, but in reality they don’t. “Members love it because they know classes start on time, it’s a small group setting and they maximize their workout time.”
The HOTWORX® fitness method was created for users to experience the many benefits of infrared heat absorption, while completing a 30-minute isometric workout or 15-min High Intensity Interval Training (HIIT) session.
HOTWORX® calls this 3D Training™ because of the use of (1) exercise combined with (2) heat and (3) infrared energy. As the infrared energy and heat penetrates the cells of your body increasing your metabolism and causing you to sweat, the isometric postures further accelerate detoxification by physically squeezing out and removing the toxins from your organs through muscle contraction.
The results our users achieve make HOTWORX® one of the most efficient 30-minute workout and detox programs in the fitness and beauty industry today! The mission of HOTWORX® is to provide customers with: More Workout in Less Time! There are two patents pending for HOTWORX®.
HOTWORX® developed the 3D Training Method™ which uses three elements to manipulate the workout environment to accelerate fitness results. These elements include:
HEAT– When your core body temperature rises, there is an anabolic effect that speeds up your metabolism. Another heated workout advantage is that less time is required for warm ups in a heated studio.
INFRARED– Infrared energy has the effect of strengthening and activating the regenerative processes in the human body. This is why workouts in an infrared energy environment can help to accelerate workout recovery.
EXERCISE– Two forms of exercise work very well inside of the HOTWORX® infrared sauna- Isometrics and HIIT. With isometrics, a variety of methods can be used, such as yoga and Pilates. With HIIT (High Intensity Interval Training), a short 15-minute routine with a cycle or row will provide just the right amount of workout results when combined with heat and infrared energy.
The patent-pending HOTWORX® unit was designed as a 63 square foot, modular infrared sauna to allow for 30-minute, small group, hot exercise sessions. The screen inside the unit is equipped with our proprietary software and delivers a variety of virtually instructed workout videos.
“The HOTWORX® franchise business model is novel and there are no other fitness centers that provide the same exact concept. Below are a few more of the concept highlights:
HOTWORX® utilizes mobile app entry (no key fob necessary) digital 24-hour access to infrared fitness (first ever 24/7 hot yoga) which creates significant value for HOTWORX® studio members by increasing the opportunity for them to achieve their fitness goals.
HOTWORX® developed proprietary Virtual Instructor (VI) Software which significantly reduces the labor cost of traditional fitness studios through the use of technology. A certified Virtual Instructor guides users through each HOTWORX® session, providing a consistent workout experience so that business owners and members can depend on the trainer staff to show up on time and with high energy to keep user motivation levels high.
The typical HOTWORX® studio maximizes revenue potential with a workout schedule that allows for a capacity of up to 554 small group training sessions per day, and with ten 3-person infrared saunas operating 24 hours a day, HOTWORX® franchisees can offer a total of 1,570 individual sessions every day!
The company developed a proprietary mobile app for members that captures and records the total amount of calories burned during and after each HOTWORX® session. HOTWORX® studio members are motivated to participate in the revolving 90-Day Burn Off Challenge and the annual World Online Burn Off Championship. HOTWORX® franchisees benefit from the positive impact the Burn Off App has on membership retention and also the recruitment of new members.
AT A GLANCE
Name of Franchise: HOTWORX®
Established: 2017
Number of Franchised Outlets: 10 Open, 2 Corporate Units Open, 117 Units in Development
Location of Units: United States- Alabama, California, Colorado, Florida, Georgia, Indiana, Louisiana, Mississippi, North Carolina, Oklahoma, Tennessee, Texas; Ireland
Investment Range: $148,500-$333,690
Minimum required capital: $60,000
URL: HOTWORX.net/franchising
Contact: Valentina Yazykova, International Franchise Development, valentina@hotworx.net
