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School of Rock is the fastest-growing music education franchise in the world, hitting multiple milestones in 2021 including expanding into three overseas markets, opening its 305th school, and growing its student count 127 per cent from 22,0000 to over 50,000.
The U.S.-based brand broadened its curriculum to include a greater range of diversity, including Black and female artists as part of its established repertoire of iconic musicians and expanded into retail musical instruments and accessories sales with the School of Rock GearSelect program through partnerships with 40 of the world’s most recognizable gear brands.
School of Rock’s proven track record earned it the honor of “Best Children’s Service and Education Franchise” for the second year in a row and “Regional Champion” in the Americas category for the 2022 Global Franchise Awards.
A global brand with patented techniques and methods
The franchise’s global footprint continues to grow rapidly with over 500 School of Rock locations open or in development in 15 countries: the U.S.A., Canada, Mexico, Peru, Chile, Brazil, Colombia, Paraguay, Portugal, Spain, Ireland, South Africa, Philippines, Taiwan, and Australia.
School of Rock’s mission to enrich lives through the power of performance-based music education is made simple with a concept that travels well, due to low logistical, supply chain, technological, language and operational complexity. Popular music and child enrichment is universal, and the business model allows customization to celebrate local popular music.
“Few brands resonate equally in markets as different as Minneapolis and Madrid, but the School of Rock model has universal appeal,” said Rob Price, CEO of School of Rock.
The concept is more potent than traditional music programs, combining private lessons powered by the patented School of Rock Method with weekly ensemble practices. Students learn theory, practice, and life skills through intensive, but fun preparation for live shows in real venues. Group learning teaches both technical and soft skills and this revolutionary approach increases retention, results and brand consideration.
The program serves children as young as four years old through grandparents who want to release their inner rock star. This core program, combined with camps, workshops, global touring opportunities and other special events is helping us build the largest community of music creators in the world.
Unparalleled franchisee support
The brand understands what it takes to succeed as a franchise, and has a proven track record going back to the mid-’90s. Over the years, School of Rock has developed the techniques, the business processes, and the franchisee-centric culture that provides its franchisees a blueprint for their own success.
From the moment you sign a franchise agreement, the School of Rock team springs into action to help create your personal road to success. From the real estate search to making sure you open with a sufficient number of students, this team is at your disposal.
The brand has a comprehensive process that starts months in advance of opening a franchise location. New owners participate on a kick-off call with the project manager and use a project management application to keep your school opening on track and on budget, and keep clear lines of communication. Cohort calls and sessions with the operations and I.T. teams are also part of the opening process.
Master franchise partners will, in turn, learn how to build their own support strategies following the ones School of Rock has created in other countries.
The support continues after the opening. School of Rock has teams in place to help with operations, marketing and I.T., including a 24-hour help desk to address technology-related issues. After they develop plans, the company goes into execution mode, providing tools so master franchisees can chart their own progress as they build up their business, and we make sure support teams are available and responsive.
School of Rock walks franchisees through every step of the process while still allowing them latitude to adjust its systems in a way that best suits their individual markets. School of Rock is excited and passionate about its current international growth and future potential. The criteria is simple: if there is a love of rock music and a desire to learn in a group format, then there is potential for School of Rock.
The benefits of becoming a School of Rock Master franchisee
- A proven business system in the form of complete strategies around sales, marketing, supportive system lesson plans, instruments, including the patented School of Rock Method
- Protected industrial and intellectual property rights
- Full knowledge and support of an experienced franchisor team from School of Rock headquarters in the U.S. including set up, integration, pricing strategy and marketing material
- Know-how on being a master franchisee, promoting, managing and developing a network of unit level franchisees in your territory
- The opportunity to form part of a franchise system, including the setup of a unit level pilot franchisee in your country with School of Rock
- The expertise, experience and commitment of the highly qualified franchisor team in order to help achieve the best results
- The knowledge to successfully replicate the proven concept and success of School of Rock in your territory
- The benefit of utilizing fully developed sets of policies and procedures refined over many years thereby reducing the risk of failure
- Full training and support in all preparatory and operational aspects of the School of Rock business
- Content management information system to help you manage your pilot school as well as your sub franchisee network
- Effective accounting packages and practices
- A system that has generated continuous positive results and unique return-on investment since 2010
- Continuous research and development to add new rock music products to existing programs.
School of Rock is searching for well-qualified candidates interested in acquiring the master franchise rights for their countries. Whether it be the U.K., Italy, Germany, Japan, Korea or Singapore, among others, there is an opportunity to bring the most revolutionary music education school in the world home to your country.
At a Glance School of Rock
Established: 1998
Number of locations: 305
Location of units: Australia, Brazil, Canada, Chile, Colombia, Ireland, Mexico, Paraguay, Peru, Philippines, Portugal, South Africa, Spain, Taiwan, U.S.
Investment range: $1.5m+ for master development, $395,800 – $537,400 for individual units
Minimum required capital: $1m for master franchisees, $125,000 in liquid assets and $350,000 in net worth (a single candidate or the sum of the assets of a group of investors) for single, domestic units
Contact: franchiseopportunities@schoolofrock.com
