The Spray-Net Story
While studying finance and marketing at Concordia University in Montreal, Quebec, Canada, Carmelo Marsala planned to be a stockbroker. But it was his summer occupation, running a College Pro Painters franchise, which ended up turning him into an entrepreneur.
“I wasn’t always satisfied in what we were able to deliver,” he said. “In my third year, I had less revenue than in my first two years because I was refusing jobs that required painting aluminum, vinyl, PVC surfaces because the finish wasn’t right and it would cause the surface to warp.”
Marsala wasn’t able to find a readily-available product to paint non-wood surfaces on site with the factory finish he wanted to achieve. His problem was solved when one of his professors, who invited him to be a guest speaker for an entrepreneurship class, connected him to a friend who is a paint chemist.
Together, Marsala and the chemist worked on bridging the gap between conventional painting – taking a brush or roller and repainting every couple of years – and factory painting. They succeeded and created several paint formulas, one for every surface that could be painted.
Spray-Net was incorporated in March 2010.
Continued Canadian Growth and U.S. Expansion
Today, Spray-Net has anchored itself as one of Canada’s fastest-growing home-improvement and remodeling franchises. With 45 operating territories in nine of Canada’s 10 Provinces, the Montreal-based company is now turning its attention to the U.S. for its next wave of expansion.
“We’ve seen great success throughout Canada and as we continue to expand our brand we look forward to bringing our first-class services to homeowners everywhere,” said Marsala. “As we plan our next growth phase, we look forward to beginning our search for enthusiastic franchise partners to lead Spray-Net into other major markets in Canada, as well as ramping up our expansion into the U.S.”
Why a Spray-Net Exterior Painting Franchise?
“Because we deliver the next generation of exterior painting to homeowners,” said Marsala. “Every homeowner wants to love the look of their home’s exterior, but the available options to boost curb appeal are either long, tedious and expensive, or require on-going maintenance. There’s really no solution that’s quick, affordable and long-lasting. Until now.”
Spray-Net offers homeowners a new kind of paint finish. A factory-quality finish that won’t peel, doesn’t require re-painting two to five years down the line and looks like-new… not repainted. In as little as a day, Spray-Net can revamp aluminum and vinyl siding, hardie board, stucco, brick and surfaces that aren’t traditionally painted, like front and garage doors and windows. Instead of a paint job, Spray-Net’s franchise partners give homeowners a quick and cost-effective alternative to replacement.
Centrally-operated call center
Another key to Spray-Net’s success is its exclusive centrally-operated call center, which answers calls and schedules appointments for all of the company’s franchisees. In addition to this call center, Spray-Net also provides in-house marketing for all of their franchise partners. This allows franchisees to provide top-tier services by solely concentrating on the operations of their business.
To augment the company’s U.S. expansion, Marsala is looking for franchise partners who are much like himself, motivated and driven. Including a franchise fee of $50,000, the investment for a Spray-Net franchise ranges between $148,250 and $244,850 for one territory.
AT A GLANCE
Name of franchise: Spray-Net
Established: 2010
Number of franchised outlets: 45 in Canada
Location of units: Nine of Canada’s 10 Provinces
Investment range: $148,250 and $244,850 for one territory
Minimum required capital: $100,000 USD
URL: www.spraynetfranchise.com
Contact: Sarah Fortin, Brand Awareness Ambassador, sarah@spray-net.com
