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Summa Franchise Consulting (“Summa”) is an award-winning company that specializes in advising franchising companies at every step along the process, from concept to sustainable success.
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Summa, based in Arizona, has an enviable list of marquee clients. Robert Stidham, Summa’s founder and CEO, said: “We enjoy working with clients of all sizes and industries. We are active in the franchising community, and our professionals have significant direct experience working in franchise businesses.”
Mr. Stidham is an accomplished franchise industry leader and executive with a proven track record of improving franchise company performance. He has held a variety of leadership positions in the franchise industry for development, operations, consulting, and also as a franchise company president. Additionally, he is active in the International Franchise Association and serves as an International Committee member.
Strategized success
Summa is well-known for working with start-up or younger franchise companies and maintaining those relationships. “Working with companies at the beginning of their respective journeys is advantageous for them and their franchisees,” said Chrissy Eblin, Summa’s vice president of marketing, “because Summa will help establish clear, solid, and enduring policies, procedures, and manuals. We also help our clients’ branding, operational, strategic, and marketing plans begin harmoniously.”
Ms. Eblin has extensive direct experience in domestic and international franchise marketing, sales, and operations. She has overseen the design and production of hundreds of major digital, video, print, and direct mail marketing and advertising campaigns, and created and developed comprehensive marketing plans, marketing presentations, market research reports, and sales/marketing reporting tools. She also has created, edited, and translated numerous corporate franchise operations and training manuals.
A full – package deal
Summa is equally well-known for providing comprehensive packages to assist companies in their development, growth, and operations, regardless of where they may be in their respective life-cycles, says Tom Rocca, chief experience officer and executive vice president.
Mr. Rocca has over 30 years’ experience in customer/user experience and marketing. He has unique knowledge in business process outsourcing (BPO). He has worked with franchise companies in all segments, including restaurant brands. “Summa advises our clients on various challenging issues ranging from improving profit drivers to leverage to acquisitions or spin-offs to food safety and risk management,” Rocca said.
Clients rely on Summa’s substantial experience in franchise sales and franchise marketing to inform their decision-making when it comes to choosing franchise marketing networks, developing budgets, constructing best-of-class messaging, and selecting the right franchisees during the franchise sales process. “We help our clients select superior franchisee partners so that they all can achieve superior results, which ultimately benefits the individual customers,” said Stidham.
Summa, through its affiliate, provides franchise sales outsourcing (FSO) services, relieving franchisors of the difficulty and costs associated with selling franchise units, particularly on complex multiple-unit or master license transactions. Summa provides clients with a full-cycle franchise development solution, coordinating its activities with its clients’ marketing and operations executives and teams for proper program execution.
The service format is unique in that the fulfillment model is shared-risk oriented and neither Summa nor its affiliate takes a portion of royalties nor direct equity from its clients for franchise sales services. All in all, Summa Franchise Consulting is a top level company that would be a formidable ally for any franchising company.
At a Glance Summa Franchise Consulting
Main HQ: Arizona, U.S.A.
Contact: info@summafranchise.com summafranchise.com
