CeX was founded in 1992 in London. The best ideas are often the simplest and the most profitable: CeX takes the buy-and-sell concept and updates it by trading in digital entertainment products. CeX retail stores buy, sell and exchange mobile phones, games, computers and digital electronics directly to and from the public.
What separates CeX from wider buy-and-sell retailers is execution. We trade in a focused, yet complementary product range. The brand is publicly acclaimed in the UK as a technology and entertainment specialist. CeX has developed a set of bespoke computer systems that simplify the process of buying and selling. Goods are tested before they are bought in and then resold with a warranty, offering customers great value for money and peace of mind. A best in class, fully transitional website solicits orders 24/7 and seamlessly shares these out amongst the retail stores to fulfill, further boosting income.
Today there are more than 500 CeX stores worldwide operating in eleven territories across four continents from the UK to Australia. The majority of our stores are franchised and new stores are opening every week.
Area development agreements and master franchises
CeX operates franchise stores in the UK, Ireland and Spain. In 2014 we launched an extremely successful master franchise partnership in Mexico. This illustrates our commitment and strength to adapting to markets globally. We are looking for experienced retail operators to partner with us and share our success globally. Opportunities have opened for area development agreements and master franchises. We are also seeking single unit franchise growth in our existing operating territories.
Why invest?
We open a new store every 3.5 days on average. We are experts and buying and selling second-hand technology; it’s in our DNA. We have spent the last 25 years buying, selling and exchanging mobile phones, games, computers and digital electronics directly from the public. This requires an intimate understanding of the products and their lifecycles, as prices can change fast. New developments in technology and new entertainment product releases can change what was a premium product into a lower-priced product overnight. CeX analyses product supply and demand all the time, adjusting prices using sophisticated tools developed over the last 25 years and a team of over 40 experts. Our goal is to be the leading worldwide retailer of second-hand digital entertainment products. CeX is looking to partner with experienced masters and area developers across the world.
10 reasons to invest with CeX
25 years’ experience
500+ stores Worldwide, with stores opening weekly.
Successful Master Franchise already operating.
Globally successful across four continents, in 11 countries
Uniquely-focused model with little competition.
Huge potential market as our focus is on very popular products
Store locations support selection, something we have been doing for 25 years
Product selection and pricing by experts.
Marketing support by experts
Global procurement network for business and branded supplies
Where is CeX looking to franchise?
With 25 years of experience operating in 11 countries across four continents, CeX believes that the model will work everywhere with the right partners and so all locations are currently being considered. Recently CeX has launched stores in Australia, Italy, Portugal and Poland and is currently developing further sites for corporate stores, while starting the process of beginning to franchise these locations. Area development agreements in these locations represent a fantastic opportunity as much of the initial development and learning has already been done.
The Opportunity
Following an extensive training and approval process, CeX will open a small number of stores within the country alongside the approved master. This serves to deliver further our training and direct support. A support network is just part of the partnership and helps to cement the ongoing relationship between the Master and CeX. We believe this is something that differentiates CeX from other franchisors. With our investment in the Master’s territory, we ensure the optimum support for growth and success across territory.
As a potential CeX master franchisee you have:
- A track record of business management of medium to large national businesses
- A desire to grow the brand via multiple outlets and the financial means to do so
- An existing business infrastructure that could support the development, or the experience and ability to create this
- Good local knowledge, relationships and expertise in the areas of real estate, government and labour regulations
- Franchise marketing, sales and recruitment experience and knowledge of our key product lines
- Individuals willing to complete six-nine months training in the UK, or Europe
- To discuss the opportunity further, email: masterfranchise@webuy.com
At a glance
Name of Franchise: CeX
Established: 1992
Number of franchised outlets: 272 as of Feb 2017. Global total of 533 including corporate stores.
Location of units: Currently in 11 countries across four continents
Investment range: Varies on territory
Minimum required capital: Varies on territory
URL: webuy.com/franchising/
Contact: masterfranchise@webuy.com
