The global fitness industry is currently experiencing remarkable growth, fueled by rising health consciousness and an increasing demand for accessible fitness solutions. Research shows that consumer spending on fitness is rising, and the global market is expected to expand by 9.61% per year through 2027 (Statista).
Crunch Fitness stands out in this dynamic market, bringing a strong competitive edge. Known for high-quality facilities, a wide range of classes, and community driven programs, Crunch has the flexibility to appeal to various demographics and regions. Expanding internationally aligns with Crunch’s growth goals, opening opportunities for franchise partners to meet the high demand in their local markets with a credible and successful brand.
Rapid expansion
Crunch Fitness is on an impressive growth trajectory, expanding its global presence. The brand has reported double-digit sales growth and is climbing the ranks of industry leaders, recently achieving the #1 spot in the fitness category on the Entrepreneur Franchise 500® list. This is an exciting time to be associated with such a legendary fitness brand.
Crunch Fitness has amassed a membership of over 2.9 million across more than 490 clubs located in 41 U.S. states, the District of Columbia, and internationally in Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Last year alone, the company increased its unit count by an impressive 16.8%, adding 71 new locations in the U.S. and abroad.
Strong leadership
Led by CEO Jim Rowley, the executive team, including President Chequan Lewis (formerly the COO of Pizza Hut U.S.), CFO Dan Gallagher, COO Molly Long, and CMO Chad Waetzig, working with Managing Director of International Development, John Kersh (who previously served as Chief International Development Officer at Xponential Fitness), brings extensive industry experience to the table. Their combined expertise positions Crunch to continue its ambitious expansion on a global scale.
Strategic positioning
With robust brand recognition in the U.S., innovative fitness offerings, and an affordable membership model, Crunch Fitness is strategically positioned for growth both domestically and internationally. The brand is focused on expanding in both mature and emerging fitness markets, where significant growth opportunities exist.
Inclusive philosophy
At the core of Crunch Fitness’s mission is the goal of enhancing people’s lives by providing an affordable, high-quality fitness experience in a welcoming and non-intimidating environment. The brand’s “No Judgments” philosophy is central to creating a space where individuals of all fitness levels feel comfortable exercising. This commitment to inclusivity has allowed Crunch to appeal to a diverse range of individuals, ranging from those who have recently become more interested in fitness and extending to traditional gym enthusiasts, all from various walks of life.
Crunch Fitness particularly resonates with millennials and Gen Z consumers, who represent the brand’s fastest-growing demographic. These younger members highly value Crunch’s positive, welcoming atmosphere and the fun, community oriented culture that the franchise embodies.
Strength training and high-intensity interval training (HIIT) are among the most popular activities among Crunch members aged 18 to 34. To cater to this demographic, the franchise has made substantial investments in curating a variety of fitness experiences tailored to consumer needs. This includes offering an extensive range of weights, top-tier equipment, a dedicated functional turf area, advanced HIIT classes, and personal training options.
Innovative offerings
Crunch is known for its creative and high-energy fitness classes, from HIIT circuits to dance-inspired workouts like Cardio Tai Box. These offerings set Crunch apart from traditional gyms by providing members with unique, engaging workout options that keep them motivated and returning.
Flexibility and accessibility
One of Crunch Fitness’s standout features is its flexible membership structure, which appeals to many clients. With affordable pricing and varying membership benefits, Crunch can serve different demographics and income levels, from young professionals to families and fitness enthusiasts. This flexibility is especially advantageous for partners aiming to appeal to diverse audiences in regions with varying income levels or fitness budgets.
Embracing digital solutions
Crunch Fitness created Crunch+, a digital platform that offers on-demand, live-streamed workouts to complement the in-gym experience. As a membership perk, Crunch offers 70% off the retail price for Crunch+ to get equipment tips, guided workouts and a wide array of virtual classes, including HIIT, sculpt, yoga, cardio, Tai Box, Pilates, and meditation that members can utilize while on the go. This hybrid fitness experience caters to the evolving needs of modern fitness enthusiasts.
Crunch+ is a powerful tool for franchisees to engage members beyond gym visits, increase retention, and cater to a broader audience.
Growth prospects
Crunch Fitness has a well-established international presence, with gyms in Canada, Spain, Portugal, Costa Rica, Australia and beyond. Recently, Crunch secured the 79th position on Franchise Times’ Top 400 List – an impressive leap of 37 spots. Additionally, Crunch was recognized by CoStar as one of the top 10 retailers signing new leases last year, having leased more square footage than any other fitness company.
These accolades further demonstrate the effectiveness of Crunch’s business model, which drives value while maintaining consistent low-cost memberships. Crunch Fitness is uniquely positioned to experience substantial growth in the fitness industry. With John Kersh’s extensive knowledge of global markets and over 25 years of experience in the fitness and franchising sectors, combined with Crunch’s current club count and rights sold, the brand is poised to expand its footprint significantly.
In addition to the U.S., Crunch is exploring expansion opportunities in a variety of regions, including Europe, the Middle East, and Southeast Asia.
Bright future for investors
As Crunch Fitness strives to new heights – aiming for nearly 500 locations and 3 million members – the brand is seeking qualified partners who are passionate about the Crunch Fitness ethos and have the capability to facilitate significant expansion. Crunch’s unique combination of flexible membership, engaging workout experiences, digital integration, and community culture make it an attractive choice for international markets.
As awareness and demand for health-oriented solutions grow globally, Crunch is primed to meet these needs – and with its strong leadership, robust franchise model, and an global growth plan, is ready to bring its mission to more communities worldwide.
If you’re an entrepreneur or business leader who sees potential in bringing a respected and dynamic fitness brand to your country, Crunch could be the right partner. Its inclusive philosophy and established brand recognition offer a solid foundation for success.
Reach out today to learn more about how you can bring the Crunch Fitness experience to your region and be a part of this exciting global journey.
For further information
Contact: sales@crunch.com or visit crunch.com/franchise
