Reshift Media is a digital marketing and development firm based in Toronto, Canada, employing a team of more than 50 full-time professionals with a broad range of skills and in-depth expertise.
The agency develops digital marketing strategies, processes, and technology custom-tailored to the specific needs of franchise clients, with a decade-long focus on solving marketing problems for franchise companies. This reputation has secured them the title of Best Franchise Marketing Firm in the Global Franchise Awards for two consecutive years, along with a long list of other accolades.
By developing and implementing custom digital marketing strategies that maximize the benefits of the franchise model and utilizing unique in-house designed tech, Reshift Media enables its franchise partners to outmaneuver their international, national, and local competitors while also minimizing potential areas of friction.
As a long-standing member of the Canadian Franchise Association and International Franchise Association (with strong links to other international associations), Reshift Media is firmly embedded in the franchise industry, with more than 250 clients in 20 countries across a wide range of industries.
Although based in Canada, Reshift’s largest market is the United States, but other clients come from all corners of the globe, including Europe, Australia, Asia, and Latin America.
Franchise focused
“Having worked with hundreds of franchise systems around the world, we have seen the amazing growth potential of franchising first-hand,” said CEO Steve Buors. “There’s no doubt that franchising is a unique business, so it requires a unique marketing approach.”
Reshift Media is experienced in helping brands expand into international territories, often deploying cross-border websites and marketing campaigns tailored to the idiosyncrasies of different markets and navigating international marketing challenges.
In addition to consumer-facing efforts, the team also helps its franchise partners grow into new territories or countries by using digital marketing to find new potential franchisees.
Finding the right franchisees is critical to the growth of a franchise system, particularly when they are first starting out, and so the team employs detailed targeting and cross-platform optimization to find and engage the ideal franchisee prospects for clients.
They’ve even developed unique software platforms specifically for franchise companies, in consultation with their clients.
Unique marketing software
The Social Brand Amplifier enables franchise companies to create, localize, and publish content to social pages at scale, increasing local engagement and brand awareness.
The platform, developed in association with Facebook (now Meta), was created to satisfy a specific need from franchise clients at the time – there was no cost-effective way to populate content, aggregate data, or manage comments across hundreds of pages.
The Social Brand Amplifier was immediately successful, prompting Facebook to approach the team to develop an advertising platform that included the same “multi-publishing” capability, as this did not exist for Facebook or Instagram.
The award-winning Brand Amplifier advertising platform was created, allowing franchise companies to create Facebook, Instagram, and Google ads and syndicate them across dozens, hundreds, or thousands of locations. Local franchisees can log into the platform, choose from a set of pre-built campaigns, and fund the ads with their own credit cards. The software automatically targets advertising to local geographies and programmatically inserts localized information such as city, neighborhood, or pricing into the ad copy to increase relevance and performance.
The result is many satisfied clients. “The Reshift team does an amazing job of managing our localized social media advertising,” said Jennifer Ligotti, Digital Marketing & eCommerce Lead at Pizza Hut. “With their help, we can create high-performing campaigns for all our restaurants at scale.”
Success of Franify
Franify, one of Reshift Media’s latest software products, is uniquely designed to help clients find new potential franchisees. The platform uses industry-leading technology and proprietary data to help clients find the ideal franchisees for their company.
Due to its extensive franchising experience and the new Franify platform, Reshift Media can create very high-performing campaigns that deliver more leads for less cost, allowing franchise companies to rapidly scale their marketing by creating localized campaigns that remain aligned with head office messaging.
These tools have been so successful that they’ve been licensed by other agencies servicing franchise customers. Reshift is currently working on a one-of-a-kind mobile app designed specifically for franchisees to be able to quickly and easily build, manage, and measure their local digital marketing campaigns, merging the three successful platforms into one using best-in-class technology – a move set to be a game changer in franchise marketing.
“The next 12 months are a crucial growth period for Reshift Media,” concluded Steve. “We are looking to expand our presence even more internationally. A majority of our business is in North America, but we’ve targeted the U.K., Australia, and New Zealand as major areas of growth for us going forward.”
Get in touch with Reshift Media here or visit reshiftmedia.com for more information
