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Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight 9 Marketing tips for master franchisee success

Breaking into a new area, even with a well-established brand, means investing time and resources on a strong marketing strategy, advises Caroline Crabbe

Insight How to choose your franchise diligently

Being your own boss can be very rewarding. But before you embark on this life-changing journey it’s time to have a conversation with the most important person in the room… YOU

Insight A child’s guide to international franchising

The children’s services sector of the franchise industry is thriving and lends itself well to international expansion

Insight Experience trumps product when it comes to taking your brand global

Successful international expansion is not so much a matter of taking a product to the world, it’s more about selling an experience that’s adaptable to the new market

Insight How not to lose your trademark: what Supermac’s win against McDonald’s means for franchisors

You’ve done your homework. Your brand is important to your business and the licenses to use it underpin your franchise agreements. You have taken all the brand protection advice on board and your trademarks are registered. Job done. Or is it?

Insight Top 5 tips to make the best of your time at IFE

Before joining thousands of entrepreneurs and future business owners, make sure to read these top tips to make the best of your time at the IFE

Insight 5 reasons you should outsource your IT department

To fund an in-house IT department or to outsource one is a tricky question. Here, we look at the pros of outsourcing, and what you should look for in a supplier

Insight Considering expanding your franchise internationally? Ignore these pitfalls at your peril

You’re ready to make that big move overseas. How you make that move can affect not only your business in that new market but the fate of your brand as a whole. Here’s how to avoid six common pitfalls