Master Franchise Insights | Global Franchise
Global Franchise

Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight What makes a saleable franchise?

Some franchise concepts make for particularly attractive propositions to franchisees. Here’s why single-service concepts can work well

Insight Five minutes with: Marc Mushkin, Carl’s Jr.

We catch up with Marc Mushkin, vice president of international sales for Carl’s Jr.

Insight What’s your franchise loyalty strategy?

Franchise loyalty is the glue which sticks franchise systems together, argues Christy Wilson Delk

Insight How tech can ensure your brand is offering good customer support

As a franchisor, how can you ensure seamless, high-quality customer support when your end users are ‘shielded’ by your franchisees? Abhay V. Acharekar reckons he has the answer

Insight PACE: your strategy to go global

To succeed in your international venture, you need a properly-structured plan of action. Ray Hays offers just such a plan

Insight Why your franchise lawyer can be your new best friend

Gordon Drakes offers the essential details you’ll need to select your franchise lawyer and suggests what you can expect from them

Insight Why should you choose franchising?

The decision to buy a franchise is not one to be taken lightly. Justin Livingston makes the case for a business model that’s becoming increasingly popular

Insight Understanding the ‘craft’ of expansion

Offering customers a range of high-quality craft beers is the way forward for F&B, and increasingly, craft beer is using franchising to expand the market, says Eddie Goitia