Master Franchise Insight

A clear and defined marketing strategy is crucial for expanding a new brand, says Jake High

CEO, Dan A. Rowe: how he grew Fransmart and a number of highly successful restaurant chains

Being prepared to take advice is step one in expanding your business through franchise, advises Brian Duckett of The Franchising Centre

Setting fees in master franchise agreements can be a highly complicated part of the deal between franchisor and master franchisee. Ned Levitt, Certified Franchise Executive, a partner at Dickinson Wright LLP, offers a clear guide

How hard is it to franchise in a diverse and different region like the Far East? Bill Edwards. CEO of Edwards Global services, Inc, talks to two franchisors who have done just that

DLA Piper Counsel Karen Marchiano shows you how to cut the risks of expensive litigation

Sky Zone is “all about the good F words!” says Lesley Hawks. “It’s fitness, freedom and family. Nothing is more fun and requires less technical skill than jumping on a trampoline. Take that indoors with a group energy, and it just radiates fun.” As well as being a recreational activity, Sky Zone offers a path to full body fitness, she says. “It’s simple, healthy entertainment,” Lesley says. “Trampolines imbue a sense of freedom, too.” Sky Zone trades under the name Freedome in the U.K.

Whether you are expanding at home or abroad, one thing remains the same: you still need the perfect master franchisee. Brian Duckett offers 10 qualities to look for