Master Franchise Insights | Global Franchise
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Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight 6 franchise brands giving back this fall

Because altruism and business needn’t be strange bedfellows

Insight GF podcast: Matthias Lehner and Kai Enders of the German Franchise Association

The experts take a deep-dive into understanding the strength of German franchising

Insight Why essential businesses are suddenly so valued

During the coronavirus pandemic, many businesses, including franchisors and franchisees, have learned that the value of essential businesses cannot be understated

Insight How smart PR can help franchises emerge stronger from 2020

Eight essential comms and marketing tips to harness to enhance your brand’s presence post-lockdown

Insight KFC global chief marketing officer: “KFC remains the same brand that the colonel created over 65 years ago”

Catherine Tan-Gillespie details how evolution, quality control, and the pausing of its iconic tagline have kept KFC’s finger-lickin’ fans hungry for more

Insight GF podcast: Tim Slesinger and Nigel Dawson of easyStorage

Founder Tim Slesinger and franchise director Nigel Dawson discuss how the brand is on a mission to make storage a lifestyle franchise

Insight Why more and more females are flocking to franchising

How the franchising sphere is leading the way to encourage women to become their own bosses

Insight Franchising and the new Arab world

How franchising will help in the fulfillment of economic development and national transformation programs of the Arab countries