Master Franchise Insight

Zeroing in on a specific demographic allows businesses to strategically target potential consumers more easily – and it pays off in countless ways

The CEO of the British Franchise Association sits down with Paul Thompson to get the low-down on this international brand that’s well beyond just treading water

The director of innovation shares his insight on how franchises can innovate their marketing in these challenging times

The U.K.’s primary authority on franchising is keen to hear from franchisors on what kind of issues are currently impacting their business

Why the high-profile difficulties that Starbucks and KFC encountered should not deter franchises from entering the Israeli market

How some of the world’s biggest franchise brands are adapting their approach to recruitment, in light of unprecedented challenges

Fresh video content and new acquisitions are among today’s top stories

In times of disruption, leadership becomes the most critical business capability