Master Franchise Insight

Whether you’re set on your brand expanding to Europe or are simply hashing out growth plans, a trip to the Global Franchise Forum could prove invaluable. Here, Brian Duckett details the event, as well as the process behind recruiting the perfect international franchisee

Here are the key legislations and frameworks for franchisors looking to establish their brand in Turkey

A successful launch strategy is key to driving brand engagement from the get-go. Here’s how to ensure your business opens without a hitch

With this year’s Global Franchise Awards comes a brand-new host of franchising experts and professionals – as well as a few familiar faces. Covering a wide variety of sectors in locations all around the globe, our unparalleled judges are truly the final say for what’s hot in global franchising.

Pip Wilkins, CEO of the British Franchise Association (bfa), outlines how the organization is helping international franchisors to enter the U.K. market

Your franchise brand just had a viral hit, and you’re now in the very enviable position of having a spike in national attention (hello, Popeyes). But how do you capitalize and respond?

While international franchise brands continue to be popular options for European consumers, there’s an array of key factors you need to consider before you take the plunge

Considering expansion into Germany? Established franchisor and vice chair of the German Franchise Association, Matthias H. Lehner, tells us everything you need to know