Master Franchise Insights | Global Franchise
Global Franchise

Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight 5 steps to great mentoring

Effective mentoring of new franchisees is an essential factor in the success of any new location. Here’s how market leader Subway does it

Insight Going global with your franchise business

Picking the right time to take your franchise to international heights is vital, says Tipton Shonkwiler

Insight Franchisee question: do you need prior experience?

Is previous sector experience a prerequisite when buying a franchise? Or will a detailed operations manual and watertight franchise model suffice?

Insight Why your franchisee training sessions need to include all learning styles to be successful

“all franchisees are not created equal and they will not all learn the same way,” says Dr. John P. Hayes, Titus Chair for Franchise Leadership at Palm Beach Atlantic University

Insight Here are three ways to ensure the integrity of your brand

“Honesty builds relationships, which is the cornerstone of any successful business,” says CEO of multi-brand franchise chains, Restoration 1 and bluefrog Plumbing + Drain, Gary Findley

Insight 5 must-dos for franchising in Canada

With the second-largest franchise market in the world, Canada is becoming increasingly attractive for brands looking for an English (and French) speaking territory. Franchise attorney Andrae Marrocco prepares you for an adventure to the Great White North

Insight The 10 mandates to effective franchise marketing

The options for an effective marketing campaign can seem overwhelming. Stacey Ruth picks her way through the maze

Insight Beware the talent drain

New employee satisfaction research in the franchise sector reveals threats and opportunities around compensation and retention