QSR franchise Slim Chickens is planning for its hand-breaded chicken to take the world by storm with the power of its franchisees.
Slim Chickens is seeing rapid growth in the quick service restaurant industry. The better-chicken brand, known for its southern comfort food and hand-breaded chicken tenders, is rapidly expanding across the US and worldwide.
The franchise is on track to open 70 locations per year, with a 50 per cent increase in store openings by 2025. This expansion has been demonstrated through its $3,864,513 AUV*, as well as a 13.6 per cent year-over-year increase.
Slim Chickens attributes its widespread interest and loyal following to its commitment to quality, ability to adapt to external factors, and a high-touch executive team that stays in tune with its franchisees’ bottom line.
Innovating in the industry
The restaurant scene is one that continues to evolve. In response, Slim Chickens constantly innovates to stay up to date with the latest technology, real estate trends, and expectations of established multi-unit operators.
Currently, operators are seeking increased flexibility. In response, Slim Chickens has developed a new store format which reduces costs while maintaining the brand’s distinctive atmosphere. In turn, franchisees can accommodate smaller footprints without compromising on quality or customer experience.
While Slim Chickens seeks to embrace the new, it’s also committed to remaining consistent in terms of its brand and reputation. It believes that customers should be greeted with mouth-watering food and a welcoming contemporary southern ambiance regardless of whether they’re on the go or dining in.
Global aspirations
Within the past six months, Slim Chickens has signed more than 50 new development deals, with 50+ new openings and 10 new territories, including Turkey, Nevada, and Wisconsin. It has also celebrated non-traditional openings at Istanbul Airport and the University of Arkansas Fort Smith, which have consequently yielded attractive returns for investors and continued to garner a following.
Currently, Slim Chickens has more than 250 stores and 1,150 signed agreements in the pipeline. The franchise is also projecting to have secured an additional 60 development deals, expanding into key markets including Ohio, Pennsylvania, New York, Virginia, Connecticut, Canada, the United Kingdom, the European Union, Turkey, and the GCC.
The franchise is looking to continue its strong trajectory of global expansion and, in turn, is inviting multi-unit operators to join their journey of growth and redefine the fast-casual dining experience.
*AUV of Group #1 in the 2022 FDD Item 19
