Xponential Fitness is the world’s largest franchisor of boutique fitness studios, with a portfolio of ten industry-leading brands in the categories of Pilates, yoga, dance, cycling, barre, rowing, stretching and running.
With over 2,000 studios open and operating across ten brands, the Xponential Fitness LLC concepts are well-proven over time as the U.S.’ largest boutique fitness franchisor.
Xponential Fitness, Inc. brands range from boutique fitness pioneers like Pure Barre and Club Pilates, to cutting-edge concepts like STRIDE, Rumble and Row House, the indoor rowing fitness brand. Franchisees and master franchise partners of Xponential Fitness brands receive complete initial and ongoing support on all aspects of the business from a professional team with years of experience in fitness and franchising operations. Many of Xponential’s brands made it onto the fastest growing and top new franchise list from the Entrepreneur Magazine.
The brand’s franchised studio workouts and personal training are among the best in the fitness industry, formulated to suit every fitness level. The easy-to-read workout summaries are useful to customers too, allowing them to improve on every visit and hit their fitness goals.
Rumble Boxing provides a boxing-inspired full-body workout. The experience provides 45-minute, 10-round, full-body cardio and strength conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags.
Founded in 2014, the boutique fitness studio, Row House, is the largest indoor rowing brand by number of studios, offering personalized performance metrics, resistance training, rowing and stretching exercises to build aerobic endurance and muscular strength.
Row House focuses on the use of indoor rowing machines to create a high-energy, low-impact indoor rowing workout.
AKT is a full-body workout that combines dance-based cardio workout with strength and toning and circuit training, which are effective and accessible for all fitness levels. With new choreography and formatting every 3 weeks, AKT is fueled by positivity and the belief that movement has a powerful, lasting impact. STRIDE is a treadmill-based cardio and strength training concept designed for every fitness level.
An engaging program led by dynamic authorized trainers, STRIDE offers a supportive and inclusive environment providing three signature class formats including interval, endurance-based and strength training. These are just some of the boutique fitness franchises owned by Xponential Fitness LLC.
The brand views its franchisees as partners in the business, and everything the company does is geared toward helping its franchisees and master franchise partners succeed.
Xponential investors
Xponential Fitness is seeking motivated and qualified master franchise partners to develop their brands in key global markets, including:
- U.K.
- France
- Spain
- Germany
- Netherlands
- Italy
- Select markets in Asia-Pacific and Latin America
The ideal partner should have a passion for health and fitness and for the Xponential Fitness brands and have a vision for significant growth through franchising.
Join a rapidly-growing boutique fitness brand
The brand’s studios have an average total size of less than 200 square metres, and their customers come from within a 5-10 minute travel distance, creating a significant unit growth opportunity. This, combined with the fact that fitness in general, and boutique fitness specifically, have been steadily growing worldwide for years, makes an Xponential Fitness concept an exciting investment opportunity.
The business model has proven successful and long-lasting and the fitness franchise industry itself is only growing, and this presents a foolproof way to getting into the fitness business with Xponential’s boutique fitness franchises.
The COVID-19 pandemic has heightened people’s desire to be healthy and a passion for fitness, fitness classes are the way in which many will opt to maintain a healthy body and mind and especially with disruptive boutique fitness brands that provide a personal touch. According to IHRSA (the International Health, Racquet & Sportsclub Association) revenue from fitness facilities grew to nearly $100bn in 2019 , with global membership of more than 184 million people.
Notable recent international studio openings include five brands in Saudi Arabia, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar; Club Pilates locations in Japan and South Korea; as well as the first of many planned CycleBar studios in Australia. Newly inked franchise agreements will also see Xponential studio openings in Germany, Singapore, Spain, and the Dominican Republic.
Training and support
Master franchise partners receive extensive ongoing support from the Xponential Fitness international team, which is Master franchise partners receive extensive training and ongoing support from the Xponential Fitness international team, which is made up of experienced professionals with years of international development success. In addition to having support from a dedicated international team, master franchise partners will also have frequent interaction with key members of the brand-level team, in the areas of sales and marketing, financial management, construction and design, and much more.
How much does a master franchise investment cost?
Potential franchisees should have access to the initial investment of at least $750,000, some of which will be needed for immediate investment, and some of which may be spread over time as the business ramps as well as other additional costs.
Master franchisees pay an initial master franchise fee to Xponential Fitness upon the signing of the master franchise agreement, as a part of the initial investment. The fee itself will depend on the size and scope of the market, as well as the number of brands selected by the master franchisee. Thereafter, the franchisor and the master franchisee share in the initial fees from sub-franchises sold in the market, as well as ongoing royalties and vendor rebates.
In addition to the initial fee, the master franchisee is also expected to open at least one pilot studio in the market which will serve as a functioning studio as well as a training and testing location.
Listen to our podcast with John Kersh, the chief international development officer at Xponential Fitness, LLC.