7-Eleven signs deal with Electra Consumer Products in Israel | Global Franchise
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7-Eleven signs deal with Electra Consumer Products in Israel

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7-Eleven signs deal with Electra Consumer Products in Israel

The convenience brand is soon to launch in Israel in 2022 for the first time

The convenience brand is soon to launch in Israel in 2022 for the first time.

7-Eleven, the world’s largest convenience retailer, has signed a master franchise agreement with Electra Consumer Products to develop and operate 7-Eleven stores in Israel. Electra Consumer Products is a subsidiary of ELCO Ltd., a major Israeli company with a multi-faceted portfolio of business interests.

Israel will mark the 17th country in which 7-Eleven has expanded into, with the first stores expected to open in 2022.

“When looking to enter a new retail segment, we knew we wanted a company that had the experience and international reputation to deliver a first-class experience for Israeli customers,” said Electra Consumer Products CEO Zvika Schwimmer.

“7-Eleven introduced the world to convenience retailing and, today, is the undisputed international leader in the industry.

“As we begin to introduce 7-Eleven stores to neighborhoods across Israel, we are dedicated to offering the best shopping experience and products available.”

7-Eleven will support Electra Consumer Product’s development the brand localization.

“With its vibrant growing population and continued economic expansion, Israel presents an ideal location for 7-Eleven stores to grow,” said 7-Eleven, Inc. president and CEO Joe DePinto.

“Our strategic relationship with Electra Consumer Products will bring 7-Eleven’s brand of convenient products and services to millions of Israeli consumers.”

This has been a busy year for the convenience brand, with first-time expansions into Cambodia and India, as well as acquiring 3,800 Speedway stores earlier in the year, the largest acquisition in the sector’s history.

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