The agreement combines strong brand awareness with a honed digital offering.
BoxUnion, a boxing fitness brand with three locations and a refined digital subscription service, has announced the acquisition of boutique fitness franchise TITLE Boxing Club, a concept with 166 clubs across the U.S., Mexico, and the Dominican Republic.
The acquisition, which was backed by BoxUnion’s lead investor KJSI, will see BoxUnion’s co-founder Todd Wadler take over as CEO, with co-founder Felicia Alexander continuing in her role of chief revenue officer of the newly combined company.
TITLE Boxing Club’s leadership team will remain equity holders in the new company, which consists of CEO John Rotche, David Barr, Shelly Sun, Doc Cohen, and NFL superstar Drew Brees. Brooke Budke, who is currently TITLE’s VP of marketing, will take over as president, franchise system.
“TITLE Boxing Club is the biggest player in the fitness boxing and kickboxing category,” said Todd Wadler, co-founder of BoxUnion. “Our goal is to triple the studio base while also providing a state-of-the-art, engaging digital experience to the at-home market. We are excited to bring together TITLE Boxing Club’s scale and brand awareness with BoxUnion’s culture of innovation to drive the first, true omni-channel fitness boxing offering to millions of consumers anytime, anywhere.”
The combined company now has more than 65,000 members and digital subscribers, with both brands doubling-down on virtual workouts following last year’s closure of many brick-and-mortar fitness centers during the pandemic.
“You can expect us to expand our fitness offering with the added leadership of the BoxUnion team,” said Brooke Budke, president, franchise system. “Currently 81 per cent of our locations are open and provide a safe, no-touch boxing workout for people looking to destress, get results, feel better, and gain confidence. We adamantly believe in providing the most effective workout, in local communities and online. I look forward to leading the charge for the next phase of growth in our franchise system.”
Kwanza Jones, co-founder of KJSI, added: “This investment aligns perfectly with two of KJSI’s focus areas: entrepreneurship and empowerment. Our franchisees are entrepreneurs and 70 percent of our consumers are women. We look forward to boosting opportunities for existing and new franchisees as they support our consumers on their health and fitness journey.”
