Bobby’s Burgers, the burger brand c-founded by celebrity chef Bobby Flay, has announced the launch of a strategic franchise growth plan. The burger concept celebrates the U.S. and various culinary traditions of different parts of the country. Alongside select international markets, Bobby’s Burgers aims to expand within the U.S. too.
“Believe it or not, what I most often crave at the end of the day is a great-tasting burger—so it’s been a joy to design a burger menu that represents my favorite tastes as well as the American people and places I am fortunate to meet as I live and travel throughout the country. Bobby’s Burgers is where craveability and approachability meet,” said Flay.
“I am proud of what we have built with Bobby’s Burgers. It’s now time to grow the brand, so I am beyond ready to launch our franchise initiative.”
The menu includes seven different types of burger, all with different patties, sauces and types of cheese. Vegetarians will have an option too with Bobby’s Veggie Burger.
“Working with Bobby Flay to bring his iconic flavors nationwide and beyond has been a thrill,” said Laurence Kretchmer, co-founder and managing partner of Bobby’s Burgers.
“What makes Bobby’s Burgers so special is Bobby has handcrafted the entire menu and people are really able to taste the flavors he has infused in every bite they take. We have some big things in the pipeline, and we are continuing to look for the best and brightest franchisees to help us cultivate this brand across key markets so that it truly is Flay For All.”
The brand currently has four locations to its name, with three on the Las Vegas strip and one at the Yankee Stadium in New York. Some of the areas being targeted are: Charlotte, Las Vegas, Denver, Phoenix, Dallas, Philadelphia and Toronto.
