Truefitt and Hill is officially the oldest barbershop in the world according to the Guinness World Records, and was established in 1805. But now, the barbershop brand seeks to expand into the Australasian market through franchising, and has teamed up with DC Strategy to achieve this. The brand especially wants to expand on its current presence in Melbourne and Sydney.
Expansion into New Zealand is likely, with franchising opportunities available in the main cities of the North and South islands of the country.
Franchise partners will also have access to Truefitt and Hill’s assortment of high quality and high value products, including branded colognes, hair clay, deodorant, razors, shower gels, combs, shaving brushes, seasonal gift sets and more. This represents a strong added revenue stream for franchise owners beyond the haircut/shave.
All new franchisees can expect an extensive training program with the brand before being set free. A tailored training program will be delivered through workshops, and will be given a state-of-the-art operations manual as well as continual support from the international team and head office.
Truefitt and Hill will also provide complete marketing support to new franchisees, and will grant access to all of Truefitt and Hill’s marketing collateral.
