The chicken salad specialist has opened 17 new locations and signed 14 franchise agreements so far.
The fast-casual chicken-salad concept had a strong 2021 so far with the opening of 17 new locations and foraying into new markets including Indiana, Indianapolis, South Florida, Roanoke and Virginia. In addition to adding four new franchise owners, the brand has also signed 14 franchise agreements in the target states of Florida, Indiana, Texas and Virginia.
Chicken Salad Chick’s total system sales are up by 50 per cent, year-over-year.
“Coming off a turbulent year for so many businesses, we remain grateful to Chick fans and dedicated teams, who have propelled our success and growth through today,” said Scott Deviney, CEO of Chicken Salad Chick.
“In today’s competitive market of fast casual chicken concepts, our brand has continued to differentiate itself with our made-from-scratch food and our hospitable atmosphere that guests are excited to return to.”
“This year, in addition to our in-restaurant dining, we have leaned into digital ordering, third party delivery and packaging updates to serve our guests with greater convenience.”
Strong sales growth has been registered through both traditional and non-traditional channels, such as in-dine, takeaway, digital ordering, drive-thrus and more. The brand also embraced third-party delivery with apps such as Uber Eats and Door Dash.
Resurgent catering sales can be chalked down to the new branded box lunch options, which offer personalized portions of chicken salad meals. This new product now comprises 75 per cent of the company’s catering product mix. The success of the catering division has led to the opening of its 200th location in LaGrange, Georgia.
“From offering delivery to new catering options, we have continued to not only earn the respect and trust of guests but also existing franchise owners, many of whom have now begun evolving into multi-unit restaurant owners,” said Deviney.
“Our operators are resilient and truly take pride in serving their communities, which has enabled our rapid development. We look forward to continued growth alongside our dedicated franchise owners and reaching many more extraordinary milestones, including our 200th restaurant opening on the horizon.”
Chicken Salad Chick is continuing to look for franchisees in Virginia, West Virginia, Texas, Arkansas, Kansas, Nebraska, Iowa, Missouri, Illinois, Indiana, Ohio and Kentucky.
