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Before you franchise in the Philippines you will need to know what sectors are succeeding, how receptive the country is to the franchising model and where to turn for support. Chit Estrada, executive director of the Philippine Franchise Association, is here to help
Before you franchise in the Philippines you will need to know what sectors are succeeding, how receptive the country is to the franchising model and where to turn for support. Chit Estrada, executive director of the Philippine Franchise Association, is here to help
The estimated number of brands now franchising is 1,500, of which 66 per cent are local and 34 per cent are foreignChit Estrada
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