Choppaluna has announced plans to open its first Scottish location in Glasgow city center. The Hero Brands-owned concept has had considerable success with its flagship locations in London Bloomsbury and Berlin over the last two years. More units are scheduled to open in London High Holborn, Edinburgh, Manchester, Oxford, Birmingham and Cambridge.
The brand differentiates itself from others in the market by promising healthy food that doesn’t compromise on taste or satisfaction. Co-founder Nikhas Agra expects further franchise recruitment and growth over the coming year.
“We are excited to be launching a new restaurant in Glasgow, bringing our super-delicious, healthy dining experience of guilt-free indulgence to Scotland. Choppaluna will truly revolutionize the healthy eating space in the city, bringing people indulgent healthy options that fit with a fast-paced on-the-go lifestyle,” said Agra.
“It is particularly pleasing to forge ahead with plans to open a new restaurant in Glasgow so quickly after the launch of our first restaurant in London Bloomsbury in October 2020, and in my hometown of Berlin last year, it’s a huge achievement for our team
“The opportunity is truly resonating with our franchise network within the Hero Brands group and we will work with them to explore opportunities for further growth throughout the U.K.”
“Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future. Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational experience that is shareable on their social channels,” said Athif Sarwar, CEO of Hero Brands.
“Choppaluna responds to this trend and we worked very closely with Nikras and Bijan to develop the brand and a proposition that truly disrupts the healthy eating space. Expanding into Scotland is a huge moment for them both and we will now give them unrivaled industry expertise as they forge ahead with their growth ambitions.”
