The global bakery chain is adapting to the times.
Cinnabon, the international sweet treats franchise with more than 1,200 locations in many countries around the world, is set to open its first drive-thru location in the Middle East as part of Egypt’s first-ever drive-thru mall.
Cinnabon’s Egpytian franchisee United Food & Beverage (UFB) will be opening the new site, which will be located at the Waterway Drive Thru Development in Cairo.
UFB currently owns 38 Cinnabon locations in the Middle East, which makes it the third-largest Cinnabon franchisee in the entire network.
“We consider ourselves brand builders, partners, and with the awe-inspiring support of Focus brands, we always have the room to innovate and improve,” said Mohamed Nagui, president of UFB.
In 2005, UFB opened the first streetside Cinnabon in the world, and the organization was also the first in the Cinnabon system to introduce a central production facility for all Cinnabon semi-finished products. Three years later, UFB introduced the first home delivery system for Cinnabon. And now, in 2021, it is opening Cinnabon’s first drive-thru bakery location.
