IMAGE: Cook’s Tortas
In the most recent of a long line of Fransmart partnerships, this Mexican fast-casual concept has big franchising plans.
Ask the average restaurant-goer what their favorite torta is, and you might get a quizzical look in return. But ask somebody from Los Angeles, and they’ll likely not only be able to give you a run-down, but direct you to where the best tortas can be eaten: Cook’s Tortas, which has been a staple of LA’s Mexican fast-casual scene since it opened in 2008.
Now, as part of a partnership with Fransmart, Cook’s Tortas has plans to expand both across the U.S. and internationally. The brand is looking for multi-unit foodservice operators to become a part of its family-operated organization, and it’s hoping to take crave-able tortas to every audience imaginable.
Fransmart is perhaps best known for working with brands like Five Guys Burgers and Fries, Slapfish, and The Hummus & Pita Co. Put simply: it’s a company engrained in franchising.
“The marketplace is saturated with taco concepts, but Cook’s Tortas brings a unique, authentic offering to customers with its delicious tortas,” said Dan Rowe, CEO of Fransmart. “The concept is positioned to lead this fast-growing market segment, bringing unlimited growth potential to franchise investors.”
When Elyan Zamora founded Cook’s Tortas with her mother Elvira and her father Antonio, she had ambitious plans to make tortas the new taco. The brand strives to make customers happy with excellent food, by offering over 60 tortas made with authentic Mexican recipes and fresh ingredients.
“Our recipe for success is authenticity and quality, and we’re excited for people around the world to taste our flavorful and fresh Mexican sandwiches,” said Elyan Zamora. “Today’s consumers are demanding fresher, healthier choices, and with the power of Fransmart behind us, we know tortas will become the new taco worldwide.”
