D1 Training, the fitness concept founded by former NFL player, Will Bartholomew, has announced its intentions to award 70 plus franchise units in 2022. D1 had a strong 2021 and managed to open seven new locations and awarded 36 franchises throughout the year. The brand’s expansion plans for 2022 should see the total number of units in the system reach 250 facilities nationwide.
The brand has received a strategic investment from the Princeton Equity Group with the aim of propelling the brand to national acclaim. D1 experienced 48 per cent same-store-sales growth year-over-year, and is going to tap into scholastic training. Youth sports is a growing area and one the brand wants to capture and be involved in.
“One of our main differentiators, and what makes D1 a game-changer in the industry, is our Scholastic Training that makes up over 61% of total revenue,” said Dan Murphy, chief operating officer.
“Simply put, there is no other fitness franchise offering a focus on the scholastic athlete quite like we do, while also providing a superior adult training experience.
“We attribute our brand’s success to our strong franchise network that shares our same community-first mentality and believes in delivering the D1 experience to everyone. We’ve been seeing all-time high surges in memberships, validating the importance of fitness, health and wellness among consumers.
“Now, we continue to see engagement at or above pre-pandemic levels across the nation.”
